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Welcome to our #morethansport News Update.
On Wednesday of this week, I was at our Head Office to be part of the latest Premier Performing Arts Product Orientation training session. In attendance were Premier Sport franchise owners who have now added Performing Arts to their business portfolio and key people who have the responsibility to drive this exciting part of the business forward.
The day was inspirational and I saw first hand how the arts can be used to enrich and strengthen a child’s development and learning. Frankie Worthington, our Creative Director, was as passionate as ever in how she delivered the training.
My main take-aways from the day were how the proposition helps develop creativity, both inside and outside the classroom and appeals to non sporty children. It provides our franchisees the opportunity to offer classes from preschool tiny tots right through to adults. It is absolutely complementary to Premier Sport; this in turn from a commercial point creates a healthy and sustainable income and cements our relationship with schools.
It is no surprise therefore, that the Platinum Package which includes Performing Arts is now our most popular business package.
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Kind Regards,
Phil Gaffer
Business Development Director
Premier Education Group
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