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Friday 20th April 2018

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

National Walking Month

#TRY20 with The Golden Mile!

Don’t forget that National Walking Month is coming up in May, and to get involved with Living Street’s initiative, Premier are calling all franchisees to #TRY20 with The Golden Mile!

Living Street’s #Try20 Challenge aims to encourage people to add a 20 minute walk to their day, every day in May. The Golden Mile works perfectly with this – why not run the #Try20 challenge in the schools you operate in, with each pupil running/walking for 20 minutes around their set Golden Mile track each day?!

So, how do I get involved?!

Download the resource pack below – including poster, social banner, letter for parents, and info sheet for schools. You can use this to help you sign schools up and promote your #Try20 challenge!

Share your photos and videos from your #Try20 Golden Mile Challenges, tagging @PremierActivate and we’ll share them on our national Facebook / Twitter accounts.

Download Resource Pack

There’s more...

You can also utilise our free Active Families Pack, including the Activity Tracker, which allows children and parents to track their activity each week. This adds extra value to your customers, increasing brand advocacy – don’t forget parents can enter our monthly Active Families competition by sharing their Activity Trackers on our Facebook page @PremierActivate!

Download the Active Families Pack

Develop your business this Spring...

Learn strategies that are going to enhance your business this April. We have 2 valuable courses you should attend about delivering WOW and making sure you recruit the best possible team to help achieve our core values.

The Delivery Induction is especially important to deepen your knowledge on the variety of PEG products we offer allowing you to learn how to increase your revenue, grow your business and understand the high quality standard these products should be delivered at.

“These days enable us to really set the standards and expectations for outstanding delivery that we’ve learnt through our vast experience of working in this sector since 1998. As much as it’s about delivery, it’s about management to seek out those people with the competencies to inspire children.”

Andy Heald | Quality & Training Director

Book your place...

Date Course Area  

24th Apr

Delivery Standards Induction


Book Now

25th Apr

Valued Recruitment


Book Now

1st May

Performing Arts Core Sales Day


Book Now

Any further questions, please contact Our Team for training and courses.

#1 - Your First Weekly Camps WOW!

Welcome to the first in our series of weekly Premier Camps emails! We thought we’d give you some valuable information each week, to help you prepare for upcoming camps, marketing tips & tricks, and much more.

This week, we’ll start with the basics; what are Premier Camps, why should you be running them, and what are the benefits?

Did you know...

  • Holiday Camps, when run effectively, can contribute up to 25% of your annual turnover
  • Research by Premier and ukactive showed that children lose 80% of their fitness levels during lazy summer holidays

You can make a difference to children’s lives, giving parents a healthy, fun and safe childcare choice in the holidays - combatting childhood inactivity levels.

What are the benefits?

What’s in it for you?

  • Increase average parent spend
  • Maximise revenue streams by creating a ‘super camp’ brand
  • Deliver WOW on the Premier parent journey
  • Increase Premier brand awareness
  • Increased profitability
  • Regular workflow for staff throughout the year

What’s in it for a parent?

  • Childcare for working parents
  • Increased health for their child
  • Improved independence and social skills
  • Improved mental health and self-discipline
  • Their child has loads of fun

What’s in it for the school?

  • Explore & Play – 4-7 years*
  • Action & Adventure – 8-12 years
  • *Under 5’s cannot attend for longer than 4 hours per day UNLESS your venue is Ofsted registered. Please see Ofsted Registration Guide document [RESOURCE AVAILABLE]

What are the themes?

Holiday Period Explore & Play (4-7 years old) Action & Adventure (8-12 years old)


Santa’s Workshop

The Games Grotto / A Week in the West End

February Half Term

Animal Adventures

Treasure Trackers


Hop into Spring

Spring into Action


We’re Going on a Bear Hunt!

Make a Movie in a Week / Sporting Heroes Week


Exploring Space / Jungle Explorers / Pirates Ahoy!

A Week of Adventure / The Survival Games / Get on Stage

October Half Term

Witches & Wizards Party

Holiday House of Horrors

With Whitsun just around the corner, it’s time to download our We’re Going On a Bear Hunt and Make a Movie in a Week/ Sporting Heroes camp resources! Click the buttons below to download...

Download Bear Hunt

Download Make a Movie

For more in depth information on Premier Camps, download the Operations Manual here...

Next time, we’ll be talking camps marketing WOW! Stay tuned...

P.s. Don’t forget to follow our Whitsun Spotify Playlist to create a great atmosphere at your camps!

Premier have arrived in California!

Our latest partnership in the USA is underway, as we partner with Cal North Soccer (CYSA) to bring the ‘Start Healthy Soccer’ programme to kids in Oakland, CA!

Premier professionals from the UK will be working with staff in Oakland, CA to deliver an introductory six-week program for children at 6 OUSD Elementary schools initially.

Watch the video below, as James Jennison provides an update on the programme...

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