Welcome to your Weekly Roundup featuring articles from across Premier.
For more information on any of the articles featured below or for any general enquires, please email [email protected]
National Walking Month
#TRY20 with The Golden Mile!
Don’t forget that National Walking Month is coming up in May, and to get involved with Living Street’s initiative, Premier are calling all franchisees to #TRY20 with The Golden Mile!
Living Street’s #Try20 Challenge aims to encourage people to add a 20 minute walk to their day, every day in May. The Golden Mile works perfectly with this – why not run the #Try20 challenge in the schools you operate in, with each pupil running/walking for 20 minutes around their set Golden Mile track each day?!
So, how do I get involved?!
Download the resource pack below – including poster, social banner, letter for parents, and info sheet for schools. You can use this to help you sign schools up and promote your #Try20 challenge!
Share your photos and videos from your #Try20 Golden Mile Challenges, tagging @PremierActivate and we’ll share them on our national Facebook / Twitter accounts.
You can also utilise our free Active Families Pack, including the Activity Tracker, which allows children and parents to track their activity each week. This adds extra value to your customers, increasing brand advocacy – don’t forget parents can enter our monthly Active Families competition by sharing their Activity Trackers on our Facebook page @PremierActivate!
Develop your business this Spring...
Learn strategies that are going to enhance your business this April. We have 2 valuable courses you should attend about delivering WOW and making sure you recruit the best possible team to help achieve our core values.
The Delivery Induction is especially important to deepen your knowledge on the variety of PEG products we offer allowing you to learn how to increase your revenue, grow your business and understand the high quality standard these products should be delivered at.
“These days enable us to really set the standards and expectations for outstanding delivery that we’ve learnt through our vast experience of working in this sector since 1998. As much as it’s about delivery, it’s about management to seek out those people with the competencies to inspire children.”
Andy Heald | Quality & Training Director
Book your place...
Delivery Standards Induction
Performing Arts Core Sales Day
Any further questions, please contact Our Team for training and courses.
#1 - Your First Weekly Camps WOW!
Welcome to the first in our series of weekly Premier Camps emails! We thought we’d give you some valuable information each week, to help you prepare for upcoming camps, marketing tips & tricks, and much more.
This week, we’ll start with the basics; what are Premier Camps, why should you be running them, and what are the benefits?
Did you know...
Holiday Camps, when run effectively, can contribute up to 25% of your annual turnover
Research by Premier and ukactive showed that children lose 80% of their fitness levels during lazy summer holidays
You can make a difference to children’s lives, giving parents a healthy, fun and safe childcare choice in the holidays - combatting childhood inactivity levels.
What are the benefits?
What’s in it for you?
Increase average parent spend
Maximise revenue streams by creating a ‘super camp’ brand
Deliver WOW on the Premier parent journey
Increase Premier brand awareness
Regular workflow for staff throughout the year
What’s in it for a parent?
Childcare for working parents
Increased health for their child
Improved independence and social skills
Improved mental health and self-discipline
Their child has loads of fun
What’s in it for the school?
Explore & Play – 4-7 years*
Action & Adventure – 8-12 years
*Under 5’s cannot attend for longer than 4 hours per day UNLESS your venue is Ofsted registered. Please see Ofsted Registration Guide document [RESOURCE AVAILABLE]
What are the themes?
Explore & Play (4-7 years old)
Action & Adventure (8-12 years old)
The Games Grotto / A Week in the West End
February Half Term
Hop into Spring
Spring into Action
We’re Going on a Bear Hunt!
Make a Movie in a Week / Sporting Heroes Week
Exploring Space / Jungle Explorers / Pirates Ahoy!
A Week of Adventure / The Survival Games / Get on Stage
October Half Term
Witches & Wizards Party
Holiday House of Horrors
With Whitsun just around the corner, it’s time to download our We’re Going On a Bear Hunt and Make a Movie in a Week/ Sporting Heroes camp resources! Click the buttons below to download...
For more in depth information on Premier Camps, download the Operations Manual here...
Next time, we’ll be talking camps marketing WOW! Stay tuned...