Friday 20th April 2018

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

National Walking Month

#TRY20 with The Golden Mile!

Don’t forget that National Walking Month is coming up in May, and to get involved with Living Street’s initiative, Premier are calling all franchisees to #TRY20 with The Golden Mile!

So, how do I get involved?!

Download the resource pack below – including poster, social banner, letter for parents, and info sheet for schools. You can use this to help you sign schools up and promote your #Try20 challenge!

Share your photos and videos from your #Try20 Golden Mile Challenges, tagging @PremierActivate and we’ll share them on our national Facebook / Twitter accounts.

There’s more...

You can also utilise our free Active Families Pack, including the Activity Tracker, which allows children and parents to track their activity each week. This adds extra value to your customers, increasing brand advocacy – don’t forget parents can enter our monthly Active Families competition by sharing their Activity Trackers on our Facebook page @PremierActivate!

Develop your business this Spring...

“These days enable us to really set the standards and expectations for outstanding delivery that we’ve learnt through our vast experience of working in this sector since 1998. As much as it’s about delivery, it’s about management to seek out those people with the competencies to inspire children.”

Andy Heald | Quality & Training Director

Book your place...

Date	Course	Area
24th Apr	Delivery Standards Induction	Norfolk
25th Apr	Valued Recruitment	Norfolk
1st May	Performing Arts Core Sales Day	Birmingham

Any further questions, please contact Our Team for training and courses.

#1 - Your First Weekly Camps WOW!

Welcome to the first in our series of weekly Premier Camps emails! We thought we’d give you some valuable information each week, to help you prepare for upcoming camps, marketing tips & tricks, and much more.

This week, we’ll start with the basics; what are Premier Camps, why should you be running them, and what are the benefits?

You can make a difference to children’s lives, giving parents a healthy, fun and safe childcare choice in the holidays - combatting childhood inactivity levels.

What are the benefits?

What’s in it for you? Increase average parent spend Maximise revenue streams by creating a ‘super camp’ brand Deliver WOW on the Premier parent journey Increase Premier brand awareness Increased profitability Regular workflow for staff throughout the year

What’s in it for a parent? Childcare for working parents Increased health for their child Improved independence and social skills Improved mental health and self-discipline Their child has loads of fun

What’s in it for the school? Explore & Play – 4-7 years* Action & Adventure – 8-12 years *Under 5’s cannot attend for longer than 4 hours per day UNLESS your venue is Ofsted registered. Please see Ofsted Registration Guide document [RESOURCE AVAILABLE]

What are the themes?

Holiday Period	Explore & Play (4-7 years old)	Action & Adventure (8-12 years old)
Christmas	Santa’s Workshop	The Games Grotto / A Week in the West End
February Half Term	Animal Adventures	Treasure Trackers
Easter	Hop into Spring	Spring into Action
Whitsun	We’re Going on a Bear Hunt!	Make a Movie in a Week / Sporting Heroes Week
Summer	Exploring Space / Jungle Explorers / Pirates Ahoy!	A Week of Adventure / The Survival Games / Get on Stage
October Half Term	Witches & Wizards Party	Holiday House of Horrors

With Whitsun just around the corner, it’s time to download our We’re Going On a Bear Hunt and Make a Movie in a Week/ Sporting Heroes camp resources! Click the buttons below to download...

For more in depth information on Premier Camps, download the Operations Manual here...

Next time, we’ll be talking camps marketing WOW! Stay tuned...

P.s. Don’t forget to follow our Whitsun Spotify Playlist to create a great atmosphere at your camps!

Premier have arrived in California!

Our latest partnership in the USA is underway, as we partner with Cal North Soccer (CYSA) to bring the ‘Start Healthy Soccer’ programme to kids in Oakland, CA!

Premier professionals from the UK will be working with staff in Oakland, CA to deliver an introductory six-week program for children at 6 OUSD Elementary schools initially.

Watch the video below, as James Jennison provides an update on the programme...