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Friday 4th May 2018

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Develop your business with Premier Arts - New date TBC

Due to circumstances beyond our control, we have had to reschedule this for Tuesday May 29th.

There’s over £1.3million of ring fenced funding available per territory... How much can be spent with you? Discover the strategies, benefits and programmes within the Premier Arts license and find how you can access the extra funding to use in Dance, Drama and more within your schools and increase revenue for your business!

The 1 day training event is designed to increase your knowledge and understanding of Premier Arts to really kick start your sales. Some of the key areas we will be covering are:

  • Sales - NEW sales packs
  • Recruitment
  • Drama and the curriculum
  • Marketing

“This training is pivotal to the growth of your Premier Arts business, it will give you a clear sales strategy with NEW resources to use in your schools as well as recruitment and marketing support. Attending is a MUST!”

Frankie Worthington | Operations Director

Celebrate National Children’s with Premier...

Premier are celebrating National Children’s Day on 13th May this year, with our #HealthyChildhoods campaign!

National Children’s Day is all about highlighting the importance of a healthy childhood, so that they can grow into happy, healthy adults – something Premier are incredibly passionate about!

Our idea is simple – we want to share how we promote healthy childhood’s, and why it’s so important.

How can I get involved?!

Send us videos of your Activity Professionals, or the children on your courses answering the following questions...

(For Activity Professionals):

“Why do you think it’s important for every child to have a healthy childhood?”

“What do you do as a Premier Activity Professional to promote healthy childhoods?”

(For Children):

“Why is it important for you to keep healthy?”

“How does Premier help to keep you healthy?”

Send in all your videos to Gemma on [email protected] or alternatively you can send them via WhatsApp to 07964 631 823. We will then share the best ones on our national social media accounts, and use them to make a montage video!


The BEST video we receive will WIN a New Balance kit!

Send in your videos by Friday 11th May.

Camps Marketing Social Media Tips!

Welcome to your second instalment of our weekly camps WOW!

This week we’ll be giving you some quick top tips to increase numbers on your camps through the use of social media...

Cover Photos:

Keep an eye on our central social media accounts for new cover photos each half term - simply save the images and update your cover photos, to promote your next holiday courses.


Start advertising your holiday courses at least a 6 weeks in advance - create a post similar to the example below - use the artwork and add a short description...

To reach more potential customers, it’s recommended that you boost your posts. Here is a short guide on boosting posts to target parents:

  • Click “boost” when you’ve set up your post
  • Create your audience by clicking “edit” or “create new audience”
  • Add your territory areas into the “locations” box...
  • Add relevant interests to target parents - some examples are below. Then click “save”...
  • Set your budget and length of your promotion...
  • Then simply click “boost” once you’ve completed the above details.


Another great way to encourage engagement on social media is to run a competition leading up to your next holiday course. It is also recommended that you boost competition posts, as detailed in the above section.

Social Media Planner:

Keep an eye out for our updated social media planner coming soon - it’s packed full of engaging content aimed at parents and teachers!

TOP TIP: Make sure you ENGAGE with your audience on social media - promptly reply to any comments, messages, announce winners of competitions, etc.

Grab Your Discounted Kit Now!

Whether you have New Starters or need to replenish your old kit, this uniform is available for immediate dispatch, and at discounted rates!

Premier Shop: Customer Satisfaction Survey

Here at Premier we are always striving for improvement in every area of the business. We need you to help us, your feedback plays a vital part in this improvement!

We’d love to hear your thoughts on how we could improve your Premier shopping experience - this short survey gives you the perfect opportunity to voice your opinion!

Complete Survey

Decrease Your Dead Space!

Our new Dead Space Vouchers are available to order on the Premier Shop!

The idea is simple – order the vouchers, and then you can fill in the amount of free sessions, and the unique discount codes for each child who receives a voucher.

Buy Now

Buy Now

You can then give these vouchers out to schools, who can choose which pupils they give these vouchers to – alternatively, you can give these out to parents to reward their children’s hard work.

Reward schools, reward children, and decrease the dead space on your holiday camps and extracurricular clubs – it’s a win win scenario all around!

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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