Welcome to the fourth in the series of seven emails. I want to tell you about our Inspire Programme. This unique offering differentiates ourselves and continues to strengthen our position within the market.
We also have a video that explains our recruitment criteria...
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The Inspire Programme
After 18 months of development by industry leading professionals and educational experts, the Inspire Programme provides children, schools & parents with a perfect programme to get active and stay active. Inspire means that sporty and non-sporty children benefit from the excellent provision delivered by one of our 700+ activity professionals, giving more young people the chance to be and stay active.
The Inspire to Achieve proposition is the key Stage 1 & 2 programme and has four pillars which differentiate and enhance learning and they are:
• START Active – These sessions are stimulating and prepare the child for the day ahead.
• STAY Active – Lunch-time sessions using structured activities and introducing children to multiple skills.
• PLAY Active – Encouraging non-sporty children to get active through fun-based physical activity sessions.
• SPORT Active – Sessions which introduce specific skills, techniques and rules of a wide selections of sports and activities.
The Inspire programme brings physical activity into each level of the curriculum, from pre-school and foundation right through to adult and community sport.
The SPORT Active and Inspire to Compete programmes enable our network to build local links with community sports clubs, key stakeholders offering exit routes for children to increase participation in community sports clubs, thus adding further value to the service provided to schools.
Since we launched the programme we've been hearing some great success stories from our network:
“I started with Premier in January 2014 following a long period of due diligence lasting over a year. I met with most of Premier's competitor franchisors as well as considering going it alone. In the end, the passion, professionalism and clear inward investment in the Premier Sport project highlighted by the Inspire programme, Schools Portal and focus of the people I met from Premier made it a clear commercial as well as instinctive decision to go with Premier.
— Matt Ewer | Rugby & Nuneaton
I've not looked back since I started. It is a very competitive market but Premier Sport has a proposition that is head and shoulders above the rest. I've exceeded my most optimistic targets for my first few months. My team of Activity Professionals are making a clear difference to children's lives and having just had my first few feedback meetings with schools it is clear that they are blown away with the service. I wouldn't have been able to achieve this on my own.”
The Inspire Programme is also a 2014 FMA Finalist in the 'Best Overall Marketing Campaign' category.