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Join the market leaders in sports coach franchising

Premier Sport is the largest sport franchise in the UK and European top 500 franchisor. That's part of the reason why we continue to attract professionals from a variety of backgrounds with a passion for sport combined with a desire to succeed in business.

In January alone, five new franchises embarked on their journey with Premier Sport bringing our network to nearly 100 nationwide, reinforcing us as not only the UK's market leader in sports coach franchising, but the largest external provider of PE and sport in the country - employing 600+ qualified sports professionals and supporting over 2,000 schools every week.

Your investment isn’t just financial!

Your biggest investment into a Premier Sport franchise will be your commitment, time, hard work and desire to succeed. The initial franchise fee is £9,950 and there are also ongoing commissions and fees on certain products and services. We don't do gimmicks, we are transparent and we ask all potential franchisees to complete thorough due diligence before embarking on their Premier Sport journey.

What’s the investment?

For your investment of £9,950 (sports package) you receive:

  • Access to the biggest brand in the industry
  • An exclusive set territory
  • Bespoke Business Management System
  • Schools and Parent online portal (CRM)
  • Automated marcomms system
  • Extensive induction package
  • Sales, product, and delivery awareness training
  • Comprehensive marketing package
  • Telesales support
  • HR/Compliance/Marketing/Customer Service Support
  • Sports qualifications
  • Business support
  • 12months mentor support

What’s the potential?

In 2013 the government announced ring-fenced funding for school sport worth in excess of £700,000k per franchised territory. This funding has been guaranteed for a further two years. Our network also access additional revenue streams through a balanced portfolio of products and services to both B2B and B2C markets.

Our top performing franchisee is on target to turnover £1,000,000 in this financial year...

Always forward thinking...

In 2013 we launched Premier Education Group which houses our three brand offerings, Premier Sport, Premier Performing Arts and The Golden Mile. From its inception we now operate nearly 100 franchised and 70 licence territories.

To accelerate business growth we now offer three fantastic business opportunities for potential business owners to decide which one best suits their desires and ambitions.

Investment opportunities...

Sport Package - The existing and successful Premier Sport franchise opportunity Premier Package - Opportunity to combine Premier Sport Franchise with the Golden Mile licence. Business Builder Package - The ultimate package, combining Premier Sport franchise, the Golden Mile licence and Premier Performing Arts licence.

As well as being able to choose from one of our packages, there are also options to invest in just one of our brands.


Ambassadors to be proud of

We consider all members of our team to be brand ambassadors and we’re also very proud and fortunate to have the backing of some of the most recognised people in the world of sport.

"I've known Premier Sport for a long time. They are very passionate about getting children playing all sorts of sports, which is a very exciting initiative and one that I am fully committed to putting my name behind."

Lawrence Dallaglio OBE


Who are our franchisees?

We recruit people from a wide range of backgrounds; our latest franchisees include Louise Elston, previously Head of Marketing at British Military Fitness; Gary Scroby, a UK diplomat of 20 years, and business owner Andrew Overhill.

We also have franchisees come from the sports, professional, finance, military and sales sectors as well. Regardless of your career background we recruit people with a passion for sport, business and a desire to succeed.

Our History

Premier Sport was founded in 1999, filling a gap in the market for high quality, branded sports provision for local children, parents and schools. Since then, we have developed the largest support network for franchisees in the industry, including specialist support and training across all areas of the business.

In 2011 we helped and supported the formation COMPASS, a trade association tasked with improving standards of delivery and best practice across the sector.

In 2013 we launched the innovative Inspire Programme and invested significantly in our business management system, ensuring our dedicated team of franchisees have all the tools necessary to continue to be the best in the business.

We're also a full member of the British Franchise Association (BFA). Our Chairman Mel Lusty is a previous chair of the BFA and one of our current directors Phil Gaffer is a regional chair of the BFA. We adhere to their code of ethics for professional business format franchising with an open and transparent approach. This means, we have proven agreements and processes and our business model works.

If you have a passion for sport and want to invest in your own business, please complete our online application form

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Premier Sport Training Academy | Shropham | NR17 1EJ | 01953 499040 | info@premiersport.org