One final push for last minute bookings...

As the new school year draws ever closer there are still opportunities to get your numbers up on your summer camps, in fact in the last two weeks we’ve had nearly £100k worth of holiday bookings. So don’t ever think it’s too late to promote your activity...

And to support you centrally, we’ve managed at the 11th hour to secure a week long promotion with the Daily Star worth between £150 - £200,000 pounds in advertising value. The promotion will feature every day next week with TV coverage from Tuesday, piggy backing off the excitement of the Olympics. And with a readership of nearly 500,000 we are delighted to be able to secure this coverage on behalf of franchisees to increase brand awareness at local and national level.

The promotion mechanic is listed below...

• Parents will be directed to a unique webpage on www.premiersport.org
• They will register on the Family Portal
• There’s a maximum 2 free places per household
• These can be any combination of days or children e.g.
  • 2 children on same/different days
  • 1 child on maximum 2 days
• Maximum 6 Daily Star codes per single session (day)
• The code will only be redeemable on courses which are 6 hours or less in duration

If you would like us to push this promotion directly with your parents to add value, top up your summer courses or get some early bookings in for October then please just email the marketing team and they will direct your database to the promotional page.

And as we’ve commented before there are obvious benefits to using promotional campaigns beyond just a brand-building exercise and sector recognition, including:

• New customer acquisition
• Incremental sales revenue from existing customers generated by the campaign
• Existing customer reward and recognition
• Free advertising on behalf of franchisees
• Brand exposure
• Entice reluctant customers
• Stakeholder engagement
• Creates favourable word of mouth
• Accelerating sales and gathering marketing information for:
  • Future marketing campaigns
  • Encourage repeat purchase
  • Number of leads generated
  • Total sales generated by the campaign
  • Cost per lead generated
  • Cost per contact

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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