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Friday 13th September 2013

weekly news update


...to this week's franchisee newsletter, following on from the Recruitment edition last week. This week features the latest instalment from Marketing Director, Luke Miles.

If you have any questions regarding the content of this newsletter please contact:

Luke Miles - Marketing Director
E: [email protected] | T: 01953 499047


Franchise Awards

As announced in last month's newsletter we are pleased to advise that this year's Premier Business Awards are now open. These awards have been developed to reward you personally for the hard work you put into your business. There is also an annual award to recognise excellence in coaching too.

The awards will also be communicated to you fully via your network meetings. As with any Awards, there are T&C's to be aware of, click "read more" for the full criteria and details of how you can get involved...


Holiday Literature Printing Dates

Following a busy summer, we would like to bring your attention to some key printing dates for the coming school year.

Previously, you have had only one chance to submit your courses dates. However, for all holiday courses after the October half term, we will allow you two opportunities to get your individual leaflets printed.

The process is as follows:

  • Visit the online store.
  • Select the date and holiday period relevant to your order.
  • After submission and payment of your order please email [email protected] specifying your course details with your order number in the subject line.Course details need to be clearly added as;
    • Area:
    • Venue:
    • Activity:
    • Dates:
    • Prices:

To view an example email template, click here.

There is NO additional design or overprinting cost on holiday course literature that is ordered within the TERMS of this process.

We will continue to stock generic holiday course leaflets that can be ordered on an ad-hoc basis and overprinted for an additional charge if you wish.

Key Dates


Order and submit course details
Sign off proof supplied


Order and submit course details
Sign off proof supplied

Order and submit course details
Sign off proof supplied


Order and submit course details
Sign off proof supplied

Order and submit course details
Sign off proof supplied


Order and submit course details
Sign off proof supplied

Order and submit course details
Sign off proof supplied


Order and submit course details
Sign off proof supplied

Order and submit course details
Sign off proof supplied


Order and submit course details
Sign off proof supplied

Order and submit course details
Sign off proof supplied

Halloween leaflets are available to order via the online store now.

Order terms

  • The details provided to us by email will be those that are placed in the leaflets.
  • Artwork must be fully proofed by the franchisee and on receipt of YOUR signoff the artwork will go to print.
  • If specified deadlines are missed additional cost will be incurred and delivery times will be increased.
  • We will deliver you literature to the specified address within 3-4 working days of the submission deadline date. Please ensure there will be someone available to sign for the delivery.

Digital developments - Launching 31st October

Following last month's progress update on the new web portals, we would like to give you some more in-depth information on what we have been working on. The below is a very top-level overview of the project. We will be providing comprehensive training during the October half term so you fully understand the broader elements of the project.

The project contains the following elements:

  • Schools portalĀ 
  • Brand micro sites
  • E-contract
  • Parent portal


Our environmental commitment

As part of Premier Sport's commitment to the environment, we have chosen only to use FSC accredited paper for all our business needs.

From our internal photocopying at HQ, customer invoices and the envelopes used to post them - to our marketing materials, you can be assured that the paper used is of FSC standards. Our chosen print provider is FSC registered and has a unique code attributed to them insuring that all printed stock that we use is compliant. This forms one part of a much wider CR agenda and environmental policy which will be communicated to all your stakeholders.


500,000 pupil places needed...

The government recently announced a shortfall in the number of spaces available in primary schools. The projection is 500,000 new places need to become available by 2021, which is great news for franchisees as their customer base increases.

If you weren't already targeting free schools, they are emerging weekly and you can download the latest list of free schools opening in 2014 here.

Free schools are all-ability state-funded schools set up in response to what local people say they want and need in order to improve education for children in their community.

The right school can transform a child's life and help them achieve things they may never have imagined. Through the free schools programme, it is now much easier for talented and committed teachers, charities, parents and education experts to open schools to address real demand within an area.

Latest Chewits feedback

Off the back of a busy summer we've received the latest feedback from Chewits during their secret shopper activity. Steve Eastaugh will be contacting franchisees directly who have been visited to discuss the outcomes of the visit.

Overall the feedback has been very positive, the area of most concern is the appearance of the venue and coaching staff. If you are unclear of your requirements for setting up a Chewits Sports Course please email [email protected] and he will answer any questions you may have.

Paul Collingwood well received...

The planned ambassador visit of Paul Collingwood at a Chewits Sports Course in the North East was well received and gained local and national newspaper coverage. Over 30 children spent the morning in Paul's company, learning new skills and the importance of being fit and active.

Premier Sport Franchisee Duncan Donnelly said:

“Just to let you know that Paul's visit to our camp went fantastically well today. The children really enjoyed meeting and working with him and Chewie. Many thanks for giving me the opportunity to work with Paul and Chewits. Hopefully you have had some good positive feedback from Pauls team and Chewits”

The next ambassador appearance will be with Paul Sculthorpe MBE during October Half term.

Inspire literature...

We've had some queries around what Inspire leaflets are available to franchisees and whether they contain booking forms.

Currently you can order the following leaflets from the store:

  • A4 Inspire to Achieve leaflet (with booking form)
  • A4 Sport Active leaflet (with booking form)
  • A5 Sport Active leaflet (without booking form/CTA to book on line)
  • A5 Start Active leaflet (without booking form/CTA to book on line)
  • A5 Stay Active leaflet (without booking form/CTA to book on line)
  • A5 Play Active leaflet (without booking form/CTA to book on line)

There will be additions to the range during the term based on network requirements. If you have any queries regarding the literature available to you please contact [email protected]

Premier Sport payment plan

A number of franchises have taken advantage of our payment plan offer on Premier Sport kit. If you would like to place a bulk order of kit then we can support you by spreading the payments over a three month period.

Please email [email protected] for more information.

Change4life partnership

Following our support of the Change4life summer activity, we've put forward a number of proposals to C4L outlining how we can develop the partnership further which will support franchisees.

We will be meeting with key representatives over the next few weeks to discuss our proposals and will feedback to the network the outcomes of those discussions.

AET academies network

After a successful presentation to Dominic Fenton, Community Sports Development Manager for the Academies Enterprise Trust, we are now in a position to begin contacting franchisees whose territories fall within AET schools network.

AET are the largest organisation of its kind, with 87 schools within its network and a further 200 non-academy schools which it works in partnership with throughout the UK.

As we looked to build our relationship with AET, we will be running pilots in specific areas and Dominic and his team will be communicating what we have to offer to his schools and the wider network.

We will be in touch with those franchisees affected in due course.

Premier Sport Training Academy | Shropham | NR17 1EJ | 01953 499040 | [email protected]

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