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Friday 11th October 2013

weekly news update


...to this week's franchisee newsletter, following on from the Recruitment edition last week. This week features the latest instalment from Marketing Director, Luke Miles.

If you have any questions regarding the content of this newsletter please contact:

Luke Miles - Marketing Director
E: [email protected] | T: 01953 499047


New promotional literature available

As referenced in last month's newsletter, from next week there will be additional promotional literature available to you via the online store. This includes sport specific A5 leaflets in the most popular sports.

Your feedback is valuable to us

In the coming weeks you will be receiving a survey which we would very much like you to complete as it will provide us with valuable insight in your marketing needs.

The survey, which is specific to marketing will allow us to assess what areas of your business you need additional support in.

As always, we welcome your feedback and encourage you to complete the survey as it provides us with a national picture of franchisee's needs and allows us to offer additional support in the most important areas.

Chewits holiday feedback

Following on from the summer holidays, we've carried out our annual parent survey to gauge consumer opinion of the Chewits Sports Courses. We are pleased to report the feedback we've received has been exceptional and is a great credit to the work that you and your coaches are doing.

1.Chewits Sport Courses offer good value for money.

- 98.6% of parents agree/strongly agree.

2. As a parent/guardian I trust Chewits Sport Courses to deliver fun and enjoyment for my child.

- 98% of parents agree/strongly agree.

3. I am happy with the variety of sports offered by Premier Sport during the school holidays.

- 95.3% of parents agree/strongly agree.

4. I am happy with the quality of coaching my child receives from Premier Sport on Chewits Sport Courses.

- 99% of parents agree/strongly agree.

5. I find the coaches to be friendly, helpful and knowledgeable.

- 99% of parents agree/strongly agree.

6. The presentation of the coaches, the venue and the overall look of Premier Sport gives me the confidence that my child will be safe and have fun during Chewits Sport Courses.

- 96.2% of parents agree/strongly agree.

The parents had some great comments too!

"My 5yr old attended a few courses over the summer. He loved them all! A nice touch is at the end when they receive a certificate medal etc. My son loved receiving his medal. He is very proud of it!!"

"I think the sports clubs are brilliant, my daughter loves going. The staff are brilliant with the kids, I tell everyone how good it is."

"My children loved their time at the sports course; the staff were really approachable and friendly and extremely enthusiastic in their roles. My boys loved Dan, Zoe and Michael. Will definitely be booking in the October half term. Thanks."

"This was the first time I had used the sport course and I will be using it again. My little girl had a great time and it really was good value for money. Thank you to you and the coaches."

"It's the best club around. My 7 year old son always comes away saying he's had a great time."

In total over 350 parents from across the network fed back their positive and (in minority) negative comments. Ops Director Danny Melling will be contacting franchisees individually to discuss these comments.

Well done to you and your coaches for providing an excellent service to children and parents.

Vanguard briefing document

Our partners at ukactive have provided us with the latest insight on the recent cabinet reshuffle and changes within UK sport you can view the document here.

We want to hear your success stories!

A few months ago we highlighted the importance of PR and the impact it can have on your business. Whilst we've had a few stories filter through, we've not had nearly as many good stories as we were expecting. Therefore to encourage and increase the flow of news from across the network, we will be incentivising franchisees to send through their great news stories.

Each term the franchisees that provide the top three news stories will receive £100, £50 and £25 worth of vouchers to be used on the online store. The news will be measured by analytics, Facebook likes, re-tweets and newspaper coverage.

To submit your stories please email [email protected]

Holiday literature printing dates

The new themed holiday literature and printing schedule was utilised by a number of franchisees from the network and the first of two deadlines for Christmas literature is next week. Please get your orders in sooner rather than later via the online store.


We were recently commissioned by Compass to provide a communications and membership engagement strategy to support and raise the profile of Compass and its members. This document has now been submitted and is awaiting sign off from the board. Once we receive feedback, we will communicate the outcomes, impact and benefits this will have on your businesses.

For more information on Compass and its objectives, please visit compassassociation.org.uk

New appointment at HQ

Following a round of interviews with a number of excellent candidates, we are pleased to announce we have appointed a new Marketing Manager to work across all of the Premier Education Group brands. Francisco Rosas, has experience in both franchising and the leisure industry and will be in post from November.

Francisco is a welcome addition to the team and you will find out more about his role and responsibilities in the coming weeks.

Premier Education Group holding page

We have had a number of enquiries regarding the Premier Education website; you can now view a holding page at www.premier-education.com. The final website will be made live following the training at the end of the month.

Premier Performing Arts website

The Premier Performing Arts website will be made live following some testing and content population next week. We will let you know when this will be available to you, so you can navigate around and feedback any comments.

Premier Sport Training Academy | Shropham | NR17 1EJ | 01953 499040 | [email protected]

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