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Friday 15th November 2013

weekly news update


...to this week's franchisee newsletter, following on from the Marketing edition last week. This week features the latest instalment from Operations Director, Danny Melling.

If you have any questions regarding the content of this newsletter please contact:

Danny Melling - Operations Director
E: [email protected] | T: 07920 008420


It's BOOM time for Premier Sport businesses

Year to date:

57%, is the additional income our franchisees have already generated this year compared to the same period in 2012!

8%, is the increase in school penetration compared to the same period last year - which means an increase in new customers.

87%, is the massive increase in curriculum time delivery, with an unprecedented number of franchisees now delivering during the curriculum. (22% increase on last year).

October stats:

90% more curricular time sessions are being delivered compared with last year.

STAY Active clubs are hot property with the network delivering 137% more lunch time activities than last year!

A Spooktacular Halloween - themed leaflets and activities saw an 84% increase in average camp numbers compared to those using a generic multi-sport format.

The number of franchisees delivering holiday courses rose by 9% and the network saw a 48% increase in revenue compared to the same time last year.

The work is still out there, have a look at these stats and see where you can add to your business. Sustainability remains key, so ensure you have the right structure in place, a robust business plan and strategy to support such growth.

Annual accounts deadline

I make no apology for including this article in my newsletter - it's really important for you and your business.

Your annual accounts are due to be submitted to HQ on 30th November and are due to be submitted by your accountant in the set template which can be found on the resource section of BMS.

Please submit your accounts or ask your accountant to do so to [email protected]

During December, we will invest time on your behalf analysing and comparing accounts and will be in a position to share best practice with the network, allowing you to analyse your own business performance more thoroughly, e.g. what gross profit, operational profit and retained profit % should you be looking to achieve?

Sometimes it's difficult to really understand your performance if you have nothing to compare against.

Impact! Be ‘Ofsted ready’

You may be sick of this word by now! However, it's really important that you and your teams are measuring the impact of the work you are doing with schools.

If we hadn't made this clear enough before, here is an extract from a school Ofsted report which highlighted Premier Sport provision and in particular the START active clubs as a strength of the school. However the report then stated:

"It's aim is to improve the health and well-being of pupils who attend but it's too early to judge the impact at this stage"

Don't hide from this as it won't go away! Ensure you have agreed impact targets and that you are effectively measuring these with your schools. Central 'generic' guidance will be released before Christmas, but it's up to you to agree with your individual schools and staff what is expected from your provision.

Health checks – ongoing support

You will be aware from the recent network meetings that I will be contacting each franchisee who has been with us for 1 year or longer to review your business plan, financial forecasts and performance.

For those within the first year of their agreement, James Jennison will continue to offer monthly feedback and support.

The purpose of the call is to offer support and advice. Already there have been some great examples of simple improvements to 'strategy' which can make a big difference. From smaller franchises through to those that are now improving business structure to reduce spend; one franchisee now believes they could add up to £50k to their profit by improving their company structure!

If you feel you would benefit from one of these calls sooner rather than later, please contact me [email protected] to book in. Otherwise I'll be in touch throughout the year to arrange. In the meantime we will continue to monitor performance progress via the BMS statistics.

Premier Sport Training Academy | Shropham | NR17 1EJ | 01953 499040 | [email protected]

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