The one thing that has struck me most regarding our new franchisees is their understanding and appreciation of Premier Sport's USPs.
Sometimes, especially if you have been in the business for a long time, it can be easy to lose focus on what they are - but it is interesting to see SALES STRATEGIES from SALES PEOPLE who are producing very aggressive targets for growth based on their research of PS and its competitors.
The Inspire programme and the school's portal are by far our biggest and best USPs, therefore it's vitally important that when you are selling these products you are selling a ‘solution’ to schools and that you are not competing on price but on quality.
One franchisee has already realised the potential of the variety within the suite of Inspire products and is targeting an efficient method to increase sales, profit, and retention of staff by only selling 3 clubs per school at a time (a bundle) – all on the same day, including to those schools who already have a sports provider delivering there!
How?
By offering the START Active, STAY Active and PLAY Active ‘physical activity’ products to engage target groups (offering a ‘solution’). He doesn't need to offer any sport specific clubs until he is working within the school.
Once he is working in the school, offering a high quality service he will implement his 2nd phase of growth, upselling products within the school such as curricular offering, sport active clubs and Golden Mile AROUND the unique products that have gained him entry in the first place. And, he will already have his staff member there!
A simple but highly effective strategy.
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