Premier Surprises Inspirational Children This Christmas

Premier’s Christmas Genie campaign was launched back in November this year, to make Christmas that little bit brighter for four children and their families throughout the UK. This consisted of parents nominating their children online, including their top three Christmas wishes, and a reason why they deserve to win one of them. Receiving hundreds of entries, it was an incredibly difficult decision to choose just four children.

We shortlisted ten children, with the runners up receiving 2 free days on a Premier Holiday Camp and a Premier goody bag with certificate.

We took to the road on week commencing 11th December, surprising our final four inspirational children with their Christmas wishes...

Monday 11th December - Dronfield

Watch Billy’s Surprise...

Andy Heald (National Training Manager & Santa), Danny Melling (Premier Operations Director & Elf), and Gemma Howell (Marketing Executive), travelled to Dronfield to surprise Billy Bolsover at his school, with his Christmas wish - an Xbox One!

Billy was nominated by his mum because he’s had a very difficult year, having hundreds of seizures, and being diagnosed with epilepsy. This has caused Billy to develop some anxiety - his mother has said...

“Thank you Premier, for allowing him to be a part of your groups and having first aid trained staff who I feel he is safe with. Had it not been for you, his life wouldn’t be as fun.”

The above quote really touched our hearts, and made us very proud of Billy and the Premier team in Dronfield.

Thursday 14th December - East Anglia

On Thursday, Premier COO Steve Eastaugh (Santa), Ops Director Frankie Worthington (Elf), and Marketing Executive Gemma Howell surprised three children in Braintree, Felixstowe and Bury St Edmunds.

Visit #1: Watch Lincoln’s Surprise...

Our first visit in Braintree, was to surprise 6 year old Lincoln Castell with a brand new personalised Barcelona football kit, an archery set and Lego. He has been a very brave and courageous little boy, with his father tragically passing away last month from brain cancer. He helped his mother to look after his father when he’d been ill, calling for help when he’d had a seizure, and getting help from passers by in the street outside their home.

His mum said:

“Lincoln is a sweet, caring young boy. He adores his Premier Sport clubs and does each one available to him after school and in the holidays. I believe he deserves a nice Christmas, although he probably won’t ask for anything for himself - he’d probably ask for a bed for his cat!”

We were honoured to be able to surprise Lincoln with his Christmas wishes; he is an incredibly brave and selfless little boy. Thoughts are with him and his whole family this Christmas.

Visit #2: Watch Khori’s Surprise...

Our second visit of the day was in Felixstowe, where we surprised 10 year old Khori with a new BMX bike. Khori’s mum nominated him because he has never complained, and remained gracious, positive, and strong for the whole family, despite suffering through poverty and homelessness.

His mum said:

“He deserves the world. He is kind, stands up to bullies for children who are too afraid to say anything and isn’t afraid to be himself (he takes gymnastics and does NOT care what anyone thinks!) He is just so amazing. I am proud to be his mother.”

Yet another inspiration to us, and his whole family.

Visit #3: Watch Kodie’s Surprise...

Our final visit of the day was in Bury St Edmunds, where we surprised 7 year old Kodie Pollock. Kodie’s mum Simone nominated him because he’s been very brave, as he’s currently in remission from cancer (a Wilm’s tumour).

His mum said:

“Kodie still has to have regular checks every three months to make sure nothing has come back. Kodie struggles academically and physically - he has pain in his legs a lot from the after affects of chemo. He’s such a happy, sociable little boy and deserves a treat.”

We surprised Kodie with a trip to Legoland for his family this Christmas - we hope they had a great day; they truly deserved to.

Merry Christmas, everyone...