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Join the marker leaders in sports coach franchising

If you have a passion for sport and want to run your own business, then we have an opportunity fantastic opportunity for you.

Premier Sport is part of the Premier Education Group and combined form the biggest sport and physical activity provider in the UK, employing over 700+ activity professionals. We are looking for enthusiastic business minded people with a passion for sport to launch their own business under our franchise model.


Premier Sport

Premier Sport is the largest sport franchise in the UK and European top 500 franchisor. That's part of the reason why we continue to attract professionals from a variety of backgrounds with a passion for sport combined with a desire to succeed in business.

As the UK's market leader in sports coach franchising and largest external provider of PE and sport in the country - we are well placed to ensure that your business is a success.

Our franchisees benefit from a whole host of USP's including exclusive access to the Golden Mile and Inspire programme, two proven products which have supported network growth of over 60% in the last six months.

“My daughter is not naturally sporty and it has always been difficult to get her to exercise. However, she wanted to try the after school sports club last term so I let her, even though I suspected she would have little aptitude and would not enjoy it.

“However, I have been both surprised and impressed. The Premier Sport coach has done an excellent job and my daughter has gained a really positive attitude and has thoroughly enjoyed it.”

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In 2012, Premier Sport gained full membership with the British Franchise Association (BFA) becoming the only full member in our sector. We adhere to their code of ethics for professional business format franchising with an open and transparent approach.

One Franchisee is on course to turnover £1,000,000 this year, a testament to the quality of delivery and services that we provide to schools, parents and young people.

Interested in a Premier Sport franchise? Schedule a chat with us today

Don't just take our word for it...

Below is a comment from a franchisee who has taken the opportunity to invest in his future. 

“Before I started with Premier it never entered my head I would even run my own business, let alone three... successfully! Joining Premier has been the best thing I've done. Through hard work and a willingness to learn from my staff and I, along with Premiers expertise, we have built a strong reputation for quality around our local schools under a brand they can rely on. I would recommend this experience to anyone.”

Daniel Bloomfield | Premier Sport, Suffolk territory


What's the investment?

As a Premier Sport franchisee, you will benefit from:

  • A national recognised brand - 15 years of trading history
  • UK's biggest activity provider in schools
  • Delivering sport and physical activity in over 2,000 schools each week
  • High profile ambassadors
  • Teaching c.350, 000 children each week
  • With c.5,000,000 customer visits annually
  • Peer groups operate in Regional Networks – Supporting each other and promoting  best practice

Operational Support

  • Accredited Training Centre Status
  • The Golden Mile
  • Fixed MSF on certain services (some franchisees benefit from 3.5% MSF)
  • National Coach Training & Development Officer support
  • Support & guidance for fit for purpose Apprentice Schemes
  • Minimum Standards of Deployment automated monitoring   
  • Innovative & Unique programmes       
  • Comprehensive operating manuals and CPD events to support business growth         
  • Unique school website portal to evidence your work
  • Unique parent portal to aid customer retention and spend
  • Ofsted Assessors form part of our quality assurance team
  • Bespoke Insurance policy                   

Marketing Support

  • CRM
  • Personalised Premier Sport email account
  • Online launch bespoke marketing campaign
  • FMA ‘Overall Marketing Campaign’ Finalist 2014
  • PR Launch & ongoing promotion to stakeholders
  • Bespoke telemarketing campaign with 10 sales appointments
  • Franchisee mentor accompanied sales meetings
  • Franchisee mentor support and guidance
  • Initial stock of marketing literature
  • Initial stock of business stationery
  • Starter pack of sport kit
  • Ongoing Social Media & PR driven by HQ

“As a father of three children, I know only too well the void that exists of good qualified coaching for youngsters growing up today.

“It's only through the provision of well-organised, dedicated coaches throughout the country that we will see our children enjoy playing sport and reach their full potential, regardless of their level, which is why I'm 110 per cent behind Premier Sport and its aims.”

Lawrence Dallaglio OBE
England Rugby Union Legend | Premier Sport Ambassador

A Premier Sport franchise investment is £14,950

The existing and successful Premier Sport franchise opportunity including the Golden Mile a proven income generator that will differentiate your business development strategy in many different ways from your competitors.

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The next step

If you're interested in a Premier Sport franchise investment, please contact our Business Development Director, Phil Gaffer to find out more. Schedule a chat with Phil today.

Click here to schedule a chat...

You can keep up to date with everything Premier Sport by visiting the news section on our Premier Education Group website.

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Premier Education Group| Shropham | NR17 1EJ | 01953 499040 | [email protected]

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