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Friday 11th March 2016


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Our Core Values...

#1: Be happy, have fun and give joy

Marketing Team Recognised for Excellence

For the third year running, the Premier Sport Marketing team was named finalist in the 2016 Franchise Marketing Awards for ‘Best Franchise Marketing Support’ and ‘Best PR Campaign’ categories, which recognises the industry's most innovative and effective marketing campaigns.

The ‘Best Franchise Marketing Support’ category recognises franchisors for excellent training, management and support provided to new franchisees’ to aid their marketing activity. In the coveted ‘Best PR Campaign’, Premier Sport have been recognised for capturing the imagination of the desired audience by offering 10,000 free places on their activities last summer.

Click here to read more

BREAKING NEWS - Premier Sport Scoop Best PR Campaign Award!

More news to follow...

Our Core Values...

#2: Create wonderfully enjoyable experiences

Premier Shortlisted for bfa Franchisor of the Year Awards

Premier Sport will compete against a diverse range of businesses for the biggest accolades in UK franchising after the British Franchise Association (bfa) revealed the shortlist for the bfa HSBC Franchisor of the Year Awards 2016.

Shortlisted for the Franchise Recruitment Award, Premier Sport have been recognised for their an open and transparent recruitment process with a focus on company core values, through embracing latest technology applicants are in control resulting in awarding the franchise to the most talented and passionate people.

Premier Sport’s Recruitment Development Director, Phil Gaffer commented...

Click here to read more

Our Core Values...

#3: Deliver “wow” with every interaction

New Franchisee Marketing Group

We can now formally introduce the new Franchisee Marketing Group consisting of four franchisees, one Area Manager, one Activity Professional and a special guest. These individuals will be integral to looking at the areas within marketing highlighted at the recent #NTE16 and in the Analysis of Needs Survey.

The survey indentified five areas where you feel there is a knowledge gap within your Marketing expertise. The new Franchise Marketing Group will be looking at these areas over the next 12 months and beyond:

  1. Segmentation
  2. Integrated Marketing Communications
  3. Tactical Planning
  4. Communication Planning
  5. Data Capture 

The first meeting will take place on Wednesday 6th April at ukactive HQ in London. But first, meet the team...

Meet the team

Our Core Values...

#4: Commit to continual improvement

Premier Sport Celebrates Success at National Event...

We had the difficult task of condensing #NTE16 into one article for our various external stakeholders. We’ve had a good go, so take a look below. The article includes exclusive interviews from James Ashford, Justyn Price, David Krayling & Steve Mitchell. All of whose presentations at #NTE16 will live long in the memory.

Click here to read more

Our Core Values...

#5: Build a positive team and family spirit

CATCH UP – Monday’s GoToMeeting - Financial Planning & Price Setting

Did you tune into Danny Melling & Steve Girling’s ‘Financial Planning & Price Setting’ session on Monday?

The purpose of the GoToMeeting was to reinforce the importance of price increases. The cost of delivering your product will invariably increase due to wage increases, pension contributions etc, you have two options – increase your prices or make less gross profit!

  1. Be honest, explain that as a responsible employer, staff welfare and retention is important.
  2. Demonstrate that the value you provide is still more than the new price, for example: staff may have assisted in others areas, school portal work, additional cover etc.
  3. And finally, explain but don’t apologise, if you have delivered 1 & 2 effectively they will understand.

We also discussed budget setting. Please do this using the three templates below.


Cost Based Mark-up Pricing Template
PEG Accounts Template
Cash Flow Template

Please click the ‘Catch Up’ button below and download Monday’s video file from Dropbox.

Catch Up

Our Core Values...

#6: Be adventurous, creative and open-minded

Only Five Spaces Left – FREE Drama Product & Delivery Training

With only five spaces left on the Drama Product & Delivery Training on Thursday 31st March, its time you booked on.

The training will be delivered by Rebecca Evers (pictured left), you can read her full bio in the section below. The training day be split into two halves, the first half ‘Product’ and the second, ‘Delivery’, allowing both managers and Activity Professionals to attend.

The new ‘Drama’ strand of the business will set you aside from the rest, offering new up sell opportunities from your existing products as well as a USP that your competitors won’t be offering.

Meet Rebecca Book Now

Our Core Values...

#7: Nurture strong relationships through excellent communication

Get involved in the Premier Performing Arts Revolution...

Last week James Ashford kicked off the Premier Performing Arts Revolution...

A platform for training both in business skills & delivery as well as developing your business and, more importantly, as an individual. Let me hand you over to James...

Join now by searching for ‘PPA Revolution’ on Facebook! BOOM!

Our Core Values...

#8: Work smarter not harder

“WOW” Your Customers and Offer Premier Kits & Accessories...

We’re currently offering parent members an introductory 10% OFF the new shop, for a limited time only. Why don’t you deliver "wow" & purchase Premier kits/accessories as prizes on your upcoming Easter holiday courses?

All you need to do is visit the new shop and use promo code PREMIERFAMILY to receive 10% OFF.

This discount is for March only, thereafter you’ll receive a 5% OFF promo code.

Our Core Values...

#9: Remain above the line at all times

Recruiting New Staff? Over 30% OFF Leisure Jobs Adverts

Leisure Jobs adverts has been one of the most successful ways for franchisees to raise awareness and generate applications for positions within franchises.

We’re now offering you over 30% OFF adverts but we only have a limited number remaining, so don’t miss out!

Normal price £75 SALE PRICE £50

Order Now

Our Core Values...

#10: Be outstanding and passionate in everything we do

Displaying Core Values...

Do you want display the Core Values within your office and schools? Download the file below to reveal the Core Values branded together and individually. These are all hi-res allowing you to get them printed locally.

You’re welcome!

Core Values

Scheduled GoToMeetings...

*NEW* Roger Pemberton: Action Coach: How to Grow your Business Using the Sales Dashboard

The sales dashboard is based on the Action Coach five ways to build profits. Action Coach, Roger Pemberton will explain the principles behind the five ways and show how the sales dashboard can be used to plan profit growth and enable you to select strategies to use to make the planned profit growth happen.

Join him on a GoToMeeting on Monday 21st March, 11:30am - 12:30pm.

Andy Heald - Importance of Self Reflection and Action Planning

Join Andy this coming Monday from 10:30am-11:30am for the latest GoToTraining around the topic of ‘Self Reflection and Action Planning’. This is open to Activity Professional Assessors and Franchisees.

Places are limited so register via the button below.

Register Now

Andy Heald - ‘Monthly Q&A sessions’ - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees / Activity Professionals will benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Danny Melling - ‘Operations’, Monday 10am

Monday’s ‘Operations’ GoToMeeting will be from 10am - 11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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