Friday 18th March 2016

ukactive and partners, including Premier have responded to the 2016 budget and in particular George Osborne’s announcement that a levy on sugar will get the next generation ‘fit for the future’, and welcomes the extra investment for children’s activity programmes.

Responding to the announcement that the Primary PE and Sport Premium will be doubled to £320m to spend from 2017, Executive Director Steven Ward said it was a chance to turn the tide on generation inactive.

The Premier Sport marketing team scooped Best PR Campaign at this year’s Franchise Marketing Awards at London Olympia, which recognises the industry’s most innovative and effective marketing campaigns.

In the coveted ‘Best PR Campaign’ category, Premier Sport was up against three other leading franchisors and eventually secured top spot for capturing the imagination of the desired audience by offering 10,000 free places on their sports activities last summer. Premier Sport was also shortlisted in the ‘Best Franchise Marketing Support’ for their excellent training, management and support provided to new franchisees to aid their marketing activity.

Premier Sport is a full member of the British Franchise Association (bfa) and remains the only full bfa member within their industry. You may not be aware though that periodically there is a re accreditation process undertaken to ensure full members are adhering to the bfa code of ethics, processes and continue to support and train franchisees.

Premier is delighted to announce they successfully passed the reaccreditation process and will continue to be a full member of the bfa.

We can now formally introduce the new Franchisee Marketing Group consisting of four franchisees, one Area Manager, one Activity Professional and a special guest. These individuals will be integral to looking at the areas within marketing highlighted at the recent #NTE16 and in the Analysis of Needs Survey.

The survey indentified five areas where you feel there is a knowledge gap within your Marketing expertise. The new Franchise Marketing Group will be looking at these areas over the next 12 months and beyond:

The sales dashboard is based on the Action Coach five ways to build profits. Action Coach, Roger Pemberton will explain the principles behind the five ways and show how the sales dashboard can be used to plan profit growth and enable you to select strategies to use to make the planned profit growth happen.

Join him on a GoToMeeting on Monday 21st March, 11:30am - 12:30pm.

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees / Activity Professionals will benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Monday’s ‘Operations’ GoToMeeting will be from 10am - 11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
   Dial +44 (0) 20 3713 5010
   Access Code: 250-214-829
   Audio PIN: Shown after joining the meeting
   Meeting ID: 250-214-829

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.