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Thursday 24th March 2016


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Our Core Values...

#1: Be happy, have fun and give joy

Premier Transition is Here!

“We’re excited to inform you that the product training for the Premier Transition pilot was delivered last week and was a huge success with the selected franchisees. It was fantastic to finally see our idea brought to life in the form of the resources, lesson plans etc.. 10 months on from when the vision was first discussed.” Comments, Karl Fox

The training covered all three programmes, Play-trition, Fun-trition and Fit-trition over a three day period with lots of interactive sessions, providing our pilot franchises with a detailed insight to the new and exciting opportunity they have to offer their existing customers as well as creating lots of new ones!

The pilot will take place during the summer term and we’ll keep you all updated with its progress. The official launch will be in September and we will be selecting a number of franchisees within the next few weeks as part of the first phase, giving them the opportunity to become a Premier Transition licensee. The training for this will be held over the summer holidays.

We’ll leave you with Andy and James to provide some feedback after attending the Premier Transition training last week.

Our Core Values...

#2: Create wonderfully enjoyable experiences

Award Winning Campaign Set to WOW Customers This Summer...

Fresh off the back of last week’s award winning success, we can confirm we’ll be working in partnership with Chewits this Whitsun & summer to provide a free day of sport to parents.

Not only did this campaign generate huge brand exposure across the nation, it proved a great opportunity to welcome brand new customers never seen before onto your Inspire to Engage activities. We heard many success stories last summer of franchisees delivering ‘wow’ to these new customers, thus converting into paying customers during the summer and beyond.

For last year’s campaign, former GB athlete Darren Campbell backed the initiative. This year, we have a number of potential ambassadors lined up, and at this stage former England and Chelsea footballer, Graeme Le Saux is the front runner and seemingly an ideal fit.

We’ll be providing you with more details over the coming weeks, including how parents will secure their free day of sport. We hope to go live with the campaign in early May.

Our Core Values...

#3: Deliver “wow” with every interaction

The Golden Mile Launches Road to Rio Challenge

The challenge was announced to schools this Tuesday and we’ve had over 30 schools register an interest already; these schools will begin the Road to Rio Challenge after Easter.

For Golden Mile licensees, the Road to Rio Challenge adds value to existing customers, open doors to new customers and presents an attractive proposition to local authorities. For example, our licensees in Surrey have teamed up with Active Surrey (CSP), who have already registered 140 schools (40,000 children) to take part in their version of Road to Rio, and in doing so, have cemented a strong stakeholder relationship.

Any questions?

If Golden Mile Licensees have any questions about the new Road to Rio Challenge, please join Karl Fox on a GoToMeeting Q&A this Tuesday 29th March from 1pm-2pm.

Join the session by following the below link at 1pm, Tuesday.


Our Core Values...

#4: Commit to continual improvement

Provide an Inspirational Ambassador Visit For Your Best Customer(s)...

We’re delighted to team up with Dame Kelly Holmes Trust to provide inspirational athlete visits to schools, leading up to Rio and beyond.

The ambassador visit includes a personalised video from the athlete to the children, an inspirational ‘Olympic values’ school assembly, Q&A session, interactive training session, classroom visits and an Olympic style awards ceremony.

Have you considered investing in one of the four packages on your schools’ behalf? An athlete visit this summer might just seal the deal as schools look to firm up budgets for next year.

Our Core Values...

#5: Build a positive team and family spirit

Premier Sport’s Road to Rio Set to Launch!

Following the launch of The Golden Mile’s ‘Road to Rio’ Programme, you will shortly be receiving information regarding Premier Sport’s exciting new Road to Rio programme.

This programme is designed to help you gain leverage into as many schools as possible during the summer term. There are two ways you can do this; either you can fund the programme on behalf of your schools or sell it to schools. The mechanics and programme deliverables are both very simple and will prove to be a great way to access new schools in an attempt to secure business from September.

Furthermore, we’re very excited to announce that we’re partnering with British Fencing to add national value to this programme. Every school accessing any element of the Premier Sport Road to Rio programme will enter a FREE prize draw to win an exclusive visit and coaching session at British Fencing’s Elite Performance Centre in London!!

For more will follow very soon.

Our Core Values...

#6: Be adventurous, creative and open-minded

Licensee Debbie Mitchell Utilising Resources to Deliver Core Values...

We’ve had a recent influx of Performing Arts licensees submitting videos demonstrating how they are utilising the range of resources to deliver Core Values into schools.

Licensee Debbie Mitchell submitted this ‘outstanding’ video (left) and we couldn’t wait to share it with you. Debbie also submitted numerous pictures (below) showing how the resources are supporting her delivery.

Thanks Debbie, keep up the outstanding work!

Our Core Values...

#7: Nurture strong relationships through excellent communication

Introducing Dan Grigg

The Skill & Compliance team are delighted to announce the appointment of Dan Grigg as Training Manager. Dan has good experience in our industry having previously managed a number of Leisure centres.

Based at head office, Dan will be responsible for the management of our existing accredited centre, tutor work force, training pathways and future development in these areas.

Skills & Compliance Director Steve Eastaugh commented; “We recognise what a growing area of PEG training has become, Dan's appointment will allow us to grow our training offer faster and make it more accessible to our network and alternative markets. Dan has good experience and knowledge of our sector and was a great fit against our Core Values”.

Our Core Values...

#8: Work smarter not harder

Exclusive Discount Ends Soon...

We’re currently offering parent members an introductory 10% OFF the new shop, for a limited time only. Why don’t you deliver "wow" & purchase Premier kits/accessories as prizes on your upcoming Easter holiday courses?

All you need to do is visit the new shop and use promo code PREMIERFAMILY to receive 10% OFF.

This discount is for March only, thereafter you’ll receive a 5% OFF promo code.

Our Core Values...

#9: Remain above the line at all times

Scheduled GoToMeetings...

Andy Heald - ‘Monthly Q&A sessions’ - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees / Activity Professionals will benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Our Core Values...

#10: Be outstanding and passionate in everything we do

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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