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Friday 9th December 2016


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Premier Advent Week #2 - 20% off all literature on the Irongate store!

Your 2nd exclusive Christmas treat from the marketing department is 20% off all literature on our online store. Stock up on your literature and merchandise, ready for the new year.

This promotion is running for one week ONLY so be quick to get your orders in!

Use code “20OFFLIT” to claim your discount when you get to the checkout.

We have 2 more Premier Advent weeks coming your way, with a VERY extra special treat behind one of them. All we can say is...

...Stay tuned and prepare to step into Christmas with Premier...

Kickstart your Holiday Provision... It's a Third of Your Turnover!

Over the last week, franchisees have been booking in strategy calls with Frankie to reenergise and kick start their holiday provision.

With holiday courses amounting to a third of your business income, it’s a must that you dedicate time to deliver “WOW” with every interaction you have with your customers.

Listen to what franchisee Ryan Yearsley has to say...

“Thanks for the Go To Meeting today. I have found this very useful and it’s given me plenty of ideas and strategies to take away to hopefully push my camp side of the business forward.

I’m going to look to implement the following:

  • Partner schools 
  • Refer a friend
  • New schools free places
  • Increase in social media awareness

Thanks again for the call its been a great help.”

If you haven’t already, book in your call with Frankie now by sending her an email [email protected]

Cash Flow Solution - Day 1

Constantly checking your bank account? When will I get paid? Can I pay my staff?

Over 70% of franchisees have indicated that Cash Flow is an issue, tune in every day this week for a different solution on how you can manage your cash better.

Exciting Times Ahead...

Ops & Marketing are looking to re-energise our parent facing marketing literature, this includes what WOW marketing looks like and different ways in which we can inspire parents and children to sign up to YOUR courses.

Obviously, your feedback on this is crucial and we would like to invite you to take part in the consultation process. Please complete this survey by COP 7th December.

Frankie & the team...

Cash Flow Solution - Day 2

Day 2 looks at the importance of invoicing both accurately and on time. Also, speaking to your schools to find out the method of payment.

Both of these are really important to assist with the processing time, during the month of October 21% of the payments received had a query/issue attached to them. When you consider we processed £1.8m worth of payments in October, that’s £388k worth of payments that needed additional time, either chasing the school/council or speaking to the franchisee.

The number of payments for October increased year on year by 25% so the less time we have to spend on queries the more time we can spend on processing.

Click here to read about information regarding change of payment.

Coming Soon! Parent Marketing News...

We’ve been working on a number of changes and new schemes in the marketing department, to help you target your parent customers at a national and local level.

Some of these changes have been implemented, including:

  • Improved automated parent emails, in line with our core values and added visual holiday camp tour video
  • New video content to promote holiday courses for both PS and PPA
  • New engaging social media content including seasonal Facebook competitions
  • Free boosted Facebook posts for franchisees to advertise holiday courses

Plus, we have these exciting projects in the pipeline...

  • New Year social media plan for franchisees - PLUS the marketing department will even schedule the posts for you ourselves if you wish!
  • Direct comm to all parents, promoting the Premier Transition programmes
  • Parent Superheroes - we have our first recruits on board of this, who will become out parent champions - we will be rewarding them for giving us all important feedback and ideas
  • Improved course blurbs on the website
  • ...and much more to be confirmed!

Exciting times ahead! If you have any questions about our marketing to parents or need any advice, please contact Gemma on [email protected].

Cash Flow Solution - Day 3

Day 3’s video focuses on managing your expenditure. Don’t be fooled into complacency by simply increasing sales. Any time you see your expenses growing faster than sales, examine costs carefully to find places to cut or control them.

Try to arrange terms that benefit your business then take full advantage of your creditor payment terms.

Our final solution is coming soon!

Christmas Shutdown at Head Office

Opening Hours - Premier Education Group Head Office will be closed from Thursday 22nd December 2016 and will return to work on Tueday 3rd January 2017.

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

All data property of Premier Education Group
Registered Company: 3774725


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