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Friday 25th August 2017

Welcome to your new Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

The new Premier brand has finally arrived!

After months of research and hard work, we’re delighted to introduce you to the new Premier family.

So... what’s new?!

  • A new family of Premier logos - The new modern logos bring our brand up to date. Not only that, they are consistent, coherent and will allow us to grow and scale our brand while retaining its identity.
  • A new mission: to Educate and Activate the World - Premier are no longer just the UK’s number 1 sports and physical activity provider. We are expanding our international footprint too, with ventures in China, India and multiple states across the USA.
  • Premier Performing Arts has become Premier Arts - Not only a snappier, more succinct name, it also gives more freedom to add to the product offering.
  • Introducing Premier Wellbeing - The newest addition to the Premier family. This new product offering will bring together our current, and future, health and wellbeing programmes. This currently includes Fun, Fit and Play Trition as well as the Golden Mile, with work already underway to expand on this portfolio.

In addition to the new logos, we have new font family, colours, guidelines and icons. Our traditional stylised man might have gone from the logo, but he now has a whole family of icons that can be used on literature.

Over the next week, new literature will be appearing on the shop, including new extracurricular promotional leaflets, exciting themed camp invitations and plenty more.

We are currently busy working on finalising the new website. Keep your eyes peeled for news on this coming soon.

Over the next week, new literature will be appearing on the shop, including new extracurricular promotional leaflets, exciting themed camp invitations and plenty more.

So, there you have it - our new brand in a nutshell!

Stay tuned for more exciting updates to come.

The public launch of our new brand will be on 6th September 2017. You are NOT permitted to use any of this new branding, including logos, icons, product names etc. on social media, emails, websites, or similar, until we provide the suitable guidelines and templates. This includes the sharing of images of your ‘launch packs’. Today is an INTERNAL launch and as such, is not be communicated in any way to those outside of Premier.

If you have any questions, please contact [email protected].

Your ukactive resources are now available on the BMS!

“I would say today was one of the best CPD days in my 11 year Premier career”

It’s safe to say that the ukactive workshop on Thursday proved to be extremely insightful for those franchisees and business managers in attendance.

A huge thank you to Jack Shakespeare, Geremy Sagoe, Dr Steven Mann and Jak Phillips from ukactive, (and our very own Jane Hannah), for their time and expertise. Their insight into the current landscape of child activity levels, the Sport Premium funding allocations, data driven decisions and relationship building with local media outlets was invaluable, and we hope that you walked away with actionable insight that will help you to take your business to the next level.

As promised, the resources from Thursday’s event are now available for download on the BMS:

  • The FULL workshop presentation
  • My Personal Best - Summary report
  • My Personal Best - Sports Medicine published report

They are filed under the Resource section of the BMS in the Marketing category - ukactive landscape resources.


If you have any testimonials you’d like to share with us from the day, whether that’s video or text, please do so! You can email them through to [email protected] under the subject of ukactive landscape testimonial.

Less Than One Week To Go!

With less than ONE WEEK left until our first ever Activity Professional National Training Event, we’re excited to share with you our third guest speaker... our excellent Educational Advisor, Yvonne Gandy.

Here’s a taster of what we have to look forward to for Yvonne's presentation... #MoreThanACoach

Vision and Reality - Knowing Your Why

Yvonne will present on the future landscape and role Activity Professionals have to play. She will provide landscape updates and explore the role of Activity Professionals, helping you to discover what makes you #MoreThanACoach!

Grab your ticket to the most important event of the year for Activity Professionals - we’ll see you in Manchester next Wednesday!

Book Now

Updates to Premier Sport Insurance Policy

By request of several franchisees ‘soft play invasion games’ has now been included to our standard Premier Sport policy by both our brokers Perkins Slade and STB Insurance (formerly LRO).

This can include games such as ‘battle archery’ and ‘nerf’ style activity, these activities must always be carried out with the recommended safety requirements in place.

Nerf is a registered trademark and as such shouldn’t be marketed to our customers.

Insured activity lists for all brands are available on the BMS resource section, Policy & Procedure

Help us to become a World Record holder!

Premier have been accepted to attempt the Guinness World Record for world’s largest fencing lesson.

The record attempt will take place at Rockwood Academy in Birmingham on 27th September to celebrate National Fitness Day, and our recent partnership with British Fencing. The record we need to break is 250 participants, so we're aiming for at least 300!

We need YOU to help us break the record...

We need Activity Professionals, who are qualified to deliver fencing, to help us in our record attempt. They’ll be ensuring that the children partaking are engaged, have understood and are following the lesson instructions. The attempt needs to last at least 30 minutes.

So, if you or any of your Activity Professionals have the relevant fencing qualifications, you can take part in the record attempt with us in Birmingham!

To apply or nominate one of your coaches to join us, please email [email protected] to sign up.

If you take part in the record attempt with us, you also go into a prize draw to WIN an ambassador visit for a school of your choice!

We’re expecting a lot of PR attention from the event, and it will be brilliant for Premier to become World Record Holders... so get involved today!

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier, Shropham, Norwich, NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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