Friday 6th October 2017

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

We Fenced Our Way Through National Fitness Day!

WOW! How incredible to be a part of something so uplifting and inspirational...

Last week for National Fitness Day, Premier and 300 children from Nansen Primary and Rockwood Academy in Birmingham set out to break the world record for Largest Fencing Lesson.

The event started with the 300 children being counted and verified into the attempt area, music pumping, energy building, warming up ready for the record attempt.

Andy Heald and Team GB Fencing Athlete, Ben Peggs, took to the stage and led the fencing lesson, actively engaging all 300 children in fencing for over half an hour.

The children were so excited to be part of a world record attempt, and there was a real sense of community amongst the children, the teachers, and Premier who all pulled together to make this happen. The children got to keep their fencing sabres as a memento, to remind them of the day in years to come.

We already received some great feedback from one of the heads who was involved in the day... “A quick note to say what a privilege it is to be working with you and your team. Today was a triumph. Just the beginning...”

We hope you tuned into our live coverage on our social media accounts, and caught our interview on West Midlands Radio!

Thanks to everyone involved.

Important changes to the Marketing department...

We write to report that Luke Miles, Marketing Director, has departed Premier Education Group PLC. Everyone at Premier wishes him the best of the luck in the future and thanks him for his contribution here over the last 9 years.

Because of this change, the Premier Marketing department has undergone a small structural shift. Simon Perkins and Laura Irvine will now head up their respective areas of the business, and report directly into our Chief Operating Officer, Steve Eastaugh. Laura Irvine will now head up our Educate side of the business. Laura is responsible for the marketing of our International ventures, B11, Train with Premier, Transcend and Premier Foundation.

Simon Perkins will head up the Activate side of the business. Simon is responsible for supporting our Operational Directors when marketing to parents, schools and franchisees. He will also support Jody Macmillan with franchise recruitment marketing activities.

Laura and Simon will be working with the rest of the team to ensure that Premier’s marketing activities are best in class and ensure that Premier and the related brands are being driven forward to meet the business plan objectives.

New Parent & Child Testimonial Video!

We’ve recently released a brand new video which speaks the benefits for parents and children who attend our holiday camps.

This is perfect for sharing on social media, to encourage bookings onto your camps - seeing other parents and children rave about what an excellent time they’ve had is a great way to raise engagement levels!

Special thanks to the Ipswich franchise for letting us come and film at their holiday camp this summer. Enjoy...

Save 20% on Storybooks - The Perfect Giveaway for October Camps!

We’re pleased to announce that you can now buy a pack of 10 Active Storybooks for just £23.99, saving 20%!

These are the perfect giveaways for your holiday camps, and you can also sell them on to parents, or even read them to the younger children (4-7) attending your camps as a warm up or wind down activity. We’ve already had the following feedback from a parent: “Caydence thought the book was interesting and fun... The book followed a well known story but with a twist - this she liked. She thinks it’s nice and bright, and really liked the pictures! She is going to put it on the bookshelf to read again (she has just picked it back up to look at it again!) The Flamingos were her favourite part!” - Mrs Allen

Online Booking Value is 168% Higher Than Offline!

WOW... What a statistic!

Did you know that parents spend 168% MORE when booking using the Premier website?

Following a number of enhancements that have gone live over the past few weeks, positively impacting the Premier customer journey, we have seen an increase of 25% in online bookings.

With all Premier branding and literature now leaning towards online bookings, we are driving customers in the right direction to spend more money with YOU and GROW your business!

Keep up the good work!

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year. ‘Read more’ to catch up on any news you may have missed.