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Friday 20th October 2017

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

New Balance Announcement

After discussions with New Balance last week, we’re able to bring you the news you’ve been waiting for!

Our brilliant range of unisex New Balance clothing is now available as individual items! Go to shop.premier-education.com/collections/new-balance to get your items now.

Don’t worry, if you had your eye on one of the 4 awesome packs, you can still get your hands on them – and now at a discounted rate. They’re up to 10% cheaper than purchasing the items individually, meaning you get even more for your money!

And if you’ve already grabbed yourself a pack, you’ll be rewarded with a generous voucher for the Premier Store. Keep an eye out for the email with your voucher code enclosed.

To better highlight the fit for the New Balance kit for both men and women’s sizes, please refer to the size guide below. If you have any questions regarding sizing email Will Baker.

Whilst our range of clothing is unisex, we are looking to add garments to the collection in ladies specific sizing. These items would include things like leggings, vests and more!

The pre-order window for our range of unisex New Balance clothing will be closing on November 5th.

This gives you three weeks to get your orders finalised, ensuring that your AP’s will be looking smarter than ever once shipping begins in January.

November 5th is fast approaching, get shopping here!

New Balance Size Matrix

Unisex XS S M L XL XXL
Chest 32 - 33" 35 - 37" 38 - 40" 41 - 43" 44 - 47" 48 - 51"
Waist 26 - 28" 30 - 32" 32 - 34" 34 - 36" 36 - 38" 38 - 40"


Activity Professional Delivery Standardisation and Support Days

Why have these days been created?

Based on the feedback nationally from our network of over 1,200 Activity Professionals, feedback from our RQM’s (Regional Quality Managers) and national review we have created a series of regional Activity Professional CPD events to support the standardisation for practical delivery and raise standards throughout next academic year.

What are the benefits to you and your Activity Professionals?

A fantastic opportunity to raise the standards of your Activity Professionals to network, exchange ideas at the same time as ‘having fun and giving joy’ with the practical competition element that will be bolted on the end of each event.

What is the first day all about?

Day 1 - Effective Behaviour Management

Behaviour management is a critical element when it comes to delivering high quality lessons that are enjoyable and impactful for both the children and Activity Professionals. On the day, you will learn about how effective positive behaviour management and learning behaviours and how these strategies can impact on our productivity and effectiveness in lessons and sessions. The day will be delivered through a mixture of practical and theory based sessions utilising Invasion Games as the vehicle.

How Much Does It Cost?

There are 3 options to choose from, these are...

  • Option 1 - Individual booking = £30 + VAT
  • Option 2 - Group booking for up to 10 AP’s to all attend on one day = £150 + VAT *Just £15 per person (Please email Dan Grigg to book this option)
  • Option 3 - Group booking for all 6 days for up to 10 AP’s each day = £650 + VAT *Just £12.50 per person (Please email Dan Grigg to book this option)

Core Value 5 - Build a positive team and family spirit - Franchisees can share these places if required.

Day 1 - Venues & Dates

East Anglia - 24th October 2017 - 9:00am - 5:00pm
London - 27th October 2017 - 9:00am - 5:00pm
Milton Keynes - 24th October 2017 - 9:00am - 5:00pm
North West - 25th October 2017 - 9:00am - 5:00pm
South East - 27th October 2018 - 9:00am - 5:00pm
South West - 23rd October 2017 - 9:00am - 5:00pm
Yorkshire - 2nd November - 9:00am - 5:00pm

Book Now

Free Training for Premier Activity Professionals

Premier are offering an amazing opportunity for new Activity Professionals...

Come and take part in a Youth Sport Trust TOP 2 day training course on 6th and 7th November. There are 14 FREE places available with accommodation included!

For more info please see Andy Heald’s video, it’s a tight deadline – don’t miss out!!

Please email Andy Heald if this is something that interests you...

More opportunities for you to earn this Christmas!

With Christmas approaching – dare we say it, it’s the perfect opportunity for you to market your camps and look at additional areas that you can add revenue to your business. With Saturday’s being the optimum time for parents to shop, it’s an ideal time for you to entertain their children!

Why not run a ‘Santa’s Workshop’ for 4-7 year olds in a city central location, from 9-12pm every Saturday of December!

It’s a perfect opportunity for you to gain new customers, build existing customer relationships and earn some additional pennies. We will be releasing the Christmas camp planners in the next week or so, keep your eyes peeled!

Premier Camps - They’re LIVE!


As the first product ever launched by Premier, our holiday activities have been successfully providing hundreds of thousands of children and parents with an enjoyable active holiday since 1999.

Ran effectively, holiday camps can contribute up to 25% of your annual turnover, to achieve this they must be planned and resourced correctly.

Recent research carried out by Premier Sport and UKactive showed that children lose 80% of their fitness levels during the summer holidays due to ‘inactivity and sedentary lifestyles’.

Latest statistics show that children’s fitness is declining by 9% every decade and that obesity is becoming a global epidemic, including fears that 90% of today’s children will be obese by 2050.

Benefits for YOU

  • Increase average parent spend
  • Maximise revenue streams by creating a ‘super camp’ brand
  • Deliver WOW on the Premier parent journey
  • Increase Premier brand awareness
  • Increased profitability
  • Regular workflow for staff throughout the year 

Benefits to parents

  • Childcare for working parents
  • Increased health for their child
  • Improved independence and social skills
  • Improved mental health and self-discipline
  • Their child has loads of fun

Premier Camps has two age group programmes:

  • Explore & Play – 4-7 years*
  • Action & Adventure – 8-12 years

*Under 5’s cannot attend for longer than 4 hours per day UNLESS your venue is Ofsted registered.

Themes for selected age groups...

Holiday Period Explore & Play
(4-7 years old)
Action & Adventure
(9-12 years old)
Christmas Santa's Workshop The Games Grotto / A Week in the West End
February Half Term Animal Adventures Treasure Trackers
Easter Hop into Spring Spring into Action
Whitsun We're Going on a Bear Hunt! Make a Movie in a Week / Sporting Heroes Week
Summer Exploring Space / Jungle Explorers / Pirates Ahoy! A Week of Adventure / The Survival Games / Get On Stage
October Half Term Witches & Wizards Party Holiday House of Horrors

Introducing You To The New Camps Age Groups!

Planning for your camps couldn’t be easier...

  • Select which theme for the half term course you are booking on the BMS from a drop-down menu under ‘Camps’.
  • Download the resource pack relevant to the theme you have selected from the BMS. This will include, session plans, resources for activities, activities ideas, arts and crafts. This will also be linked with...
    • A WOW marketing pack, which will include signage for venue, leaflets and more.

To get the most out of Premier Camps, it is recommended that you follow the below structure.

8am 9am - 12pm 12pm - 1pm 1pm - 4pm 4pm - 4:15pm 4pm - 5:30pm 5:30pm - 6:30pm
Drop Off / Games Morning Activities (Sport & Performing Arts) Lunch / Games (Sport & Performing Arts) Afternoon Activities (Sport & Performing Arts) Standard Day Pick Up (Sport & Performing Arts) Arts & Crafts (Sport & Performing Arts) Extended Day Pick Up (Sport & Performing Arts)
Fit-Trition for Parents (Optional)           Fit-Trition for Parents (Optional)
Play-Trition for Younger Siblings (Optional)            

This is to maximise revenue for all brands, including Premier Sport, Premier Arts and Premier Wellbeing. It’s also for parent’s convenience, by offering a full days’ worth of activities, it runs in line with a normal working day and therefore increases your customer loyalty and retention.

The above can be adapted if you only have Premier Sport available to you.

Explore & Play - 4-7 Years

The world is their oyster to go explore...

Explore & Play Camps are the perfect opportunity little ones to use their imaginations to explore the world around them.

With the child in mind, we have developed a unique and carefully paced programme to support not only each child’s development both mentally and physically, but also to develop creativity, confidence and coordination.

Example Witches & Wizards Party Timetable

Monday Tuesday Wednesday Thursday Friday
Witches & Wizards Tag (Drama) Keeper of the Cauldron (Drama) Haunted House Obstacle Course (Drama) Scary Skeletons (Sport) Spider’s Webs
Ghost Busters (Sport) Make Your Own Witches & Wizards Hat (Arts) Witch & Wizard Cookies (Arts) Props & Costumes (Drama) Witches, Wizards, Ghosts & Goblins (Dance)
Broomstick Ride (Drama) Blink Murder (Dance) Scary Statues (Sport) Tongue Murder (Drama) Haunted Dungeon (Sport)
Glittering Stick Wands (Arts) Witches & Wizards Spells (Drama) Magic Monsters (Sport) Pumpkin Pass (Sport) Masks (Drama)
Trick or Treat
Witches & Wizards Potions (Arts) The Witch is Coming (Dance) Halloween Bingo (Arts) Halloween Silhouettes (Arts)
Rotten Potions (Drama) Spell Practice (Drama) Melting Witch Dough (Arts) Wicked Witch (Drama) Movement to Music (Drama)
Alarming Alphabet (Dance) Gate Keeper
Creepy Improvisation (Dance) Time Warp (Dance) Rock Spiders (Arts)
Have You Seen This Wizard? (Arts) Make Your Own Potion Recipe (Arts) Witches & Wizards Games (Drama) Paper Roll Monsters (Arts) SHOWCASE (Drama)

Action & Adventure - 8-12 Years

This camp is the perfect mix of fun, action, activity and more...

Whilst making friends and memories for life, children will participate in several activities in a peer environment where team play is encouraged, as well as developing key skills such as social awareness, self-reliance and self-esteem.

Example Holiday House of Horrors Timetable

Monday Tuesday Wednesday Thursday Friday
Ghost Machine Props & Costumes Haunted House (Drama) Potion Poetry (Dance) Rotten Recipes (Drama)
Magic Monsters (Sport) Scary Statues (Sport) Return of the Blob (Sport) Monster’s Nest (Sport) Wink Murder (Dance)
Halloween Masks (Drama) Haunted House (Sport) Ice Monsters
Halloween Masks (Drama) Halloween Games (Drama)
Flubber Fun (Arts) Spooky Street Dance Statues (Dance) Spooky Halloween Light Up Cups
Witches Hat Treats (Arts) Witch & Wizard Cookies (Arts)
Zombie Hunters (Sport) Glow Balls (Arts) Revolting Rhythms (Dance) Keeper of the Haunted House (Drama) SHOWCASE (Drama)
Scenario Cards (Drama) Spell Practice (Drama) Physical Theatre (Drama) Terrifying Team Work Games
Putrid Pictures (Dance)
Cauldron Corner Choreography (Dance) Myths & Legends (Drama) Ghosts & Ghouls (Sport) Time Warp
Ghastly Games (Sport)
Spell Practice (Drama) Ghost Stories (Dance) Have You Seen This Wizard? (Arts) Breaking News (Drama) PRESENTATION!

Deliver ‘WOW’ With Every Interaction...


Annual Marketing Plan

Half-Termly Themed Marketing Plan 

Merchandise Packs For Sales:

‘Snack Stop’ - Fruit of the week idea for children to try new exotic fruits

This will provide children and parents with fresh fruit / veg / healthy snacks on arrival to promote wellbeing. Ideas include:

  • Bananas
  • Apples
  • Tangerines
  • Cucumber
  • Carrot sticks
  • Fruit of the week – Kiwi/Pineapple/Mango/Melon

(Always check the register for allergies and medic conditions)

Activity Professionals should be encouraging to set the scene...

Play themed songs each morning upon registration, and at the end of the day when they leave. Playlists will be included in your Premier Camps marketing packs, these will be themed for each camp.

It would also be advised that you invest in easily transportable and collapsible props that can be used to decorate the entrance hall/venue for their selected Camps. To deliver WOW and demonstrate value to the parents. Props should consider the age of the audience and could include the following example for Halloween:

  • Carved Pumpkins
  • Spider Wet Nets
  • Toy Bats hanging from ceiling
  • Witches Hats
  • Broomsticks

Post Camp

Now it’s time to win loyalty and gain customer retention, every effort should be made to turn these one-time customers into repeat business. Remember it’s easier to get current customers who’ve had a positive experience to invest more, than to win new customers.

  • Follow up email at the completion of the course – Thanking them for booking ‘JOE’ onto the Witches and Wizard’s course – We hope they have a brilliant time with us etc. CTA to submit a testimonial > Testimonial linked to competition. Select one for discounted place next time.
  • Communicate upcoming courses with benefits to their child and the parent.
  • Communicate general good news stories of your franchise – Not a sales piece. This is an opportunity for you to show your value to the community. You’re not just a camp provider. You have impacted this local school BECAUSE... THIS IS WHAT WE DID for this local football club etc.
  • Show how your franchise is helping children to get active and tackling obesity and inactivity levels in your local area.
  • Offer discounts to repeat customers. Reward their loyalty.

Knowledge is power!
Training Courses W/C 23rd Oct

Check out what’s on offer this month at Train With Premier! Click the links below to book and find out more...

23rd October

East Anglia

Book Now

Combined Level 2
Milton Keynes, North West

Book Now

Gymnastics Teacher Award

Book Now

Fencing Core Coach Award

Book Now

24th October

Paediatric First Aid

Book Now

Rugby Activator

Book Now

Dodgeball Activator

Book Now

East Anglia

Book Now

Gymnastics Teacher Award

Book Now

25th October

East Anglia

Book Now

Football Activator

Book Now

Basketball Activator

Book Now

26th October

Dance Activator
North West

Book Now

Drama Activator
North West

Book Now

Health & Wellbeing
East Anglia

Book Now

27th October

Dance Curriculum
North West

Book Now

Fencing Core Coach Award
Milton Keynes

Book Now

Gymnastics Teacher Award

Book Now

30th October

Gymnastics Teacher Award
Milton Keynes

Book Now

Franchisee Marketing Webinars Are Coming!

Just to remind you, we will be running three marketing webinars in the next coming weeks, focused around three different topics. The first webinar is on Monday, so be quick and don’t miss out!

Week 1 - Marketing to Parents with Gemma Howell

Monday 23rd October - 10:00am - 10:30am
(covering Premier Camps, ECC clubs, social media, content creation, and much more).

Please join my meeting from your computer, tablet or smartphone.

You can also dial in using your phone.
United Kingdom: +44 330 221 0097
Access Code: 816-831-141

First GoToMeeting?

Let’s do a quick system check: https://link.gotomeeting.com/system-check

Week 2 - Literature & Merchandise Advice with Will Baker

Monday 20th November - 10:00am - 10:30am
(covering ordering, timings, tips and tricks).

Please join my meeting from your computer, tablet or smartphone.

You can also dial in using your phone.
United Kingdom: +44 330 221 0097
Access Code: 272-862-981

First GoToMeeting?

Let’s do a quick system check: https://link.gotomeeting.com/system-check

Week 3 - Marketing to Schools with Emily Francis

Monday 27th November - 10:00am - 10:30am
(covering curricular delivery, Creative Arts Pass campaign, Twitter, engagement and much more).

Please join my meeting from your computer, tablet or smartphone.

You can also dial in using your phone.
United Kingdom: +44 330 221 0097
Access Code: 652-171-173

First GoToMeeting?

Let’s do a quick system check: https://link.gotomeeting.com/system-check

These webinars are a valuable opportunity to find out the ways you can reach your different stakeholders, as well as giving you an insight into HQ’s future marketing campaigns, which you can jump on board with.

The webinars will last 15 minutes each, with 15 minutes Q&A afterwards.

Sign up on the links above, and get the dates in your diary ASAP!

Start Healthy Soccer Success!

The Start Healthy Soccer 6-week pilot programme in Birmingham, Alabama has now come to an end and it’s been a great success!

We’ve made a massive impact on the children in Alabama - children that had never played soccer prior to the Start Healthy Soccer programme are now desperate to continue!

See James Jennison’s video below to find out more about the programme, as well as outlining plans for the future...

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Tel: 01953 499 040

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Registered Company: 3774725

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