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Friday 27th October 2017

Welcome to your Weekly Roundup featuring articles from across Premier.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Sport England ‘Active Lives’ Survey

Please click here to access a summary from the recently published ‘Active Lives’ survey by Sport England.

Premier Wellbeing is the perfect solution for Sport England’s 'Active Lives' survey! The results and data prove that our Premier Wellbeing and Performing Arts licences are the perfect complement to our Premier Sport business! 

How can you use this data to increase the amount of sessions you deliver for adults (and children) in your business?

Fitness and circuit sessions (Fit-Trition) are popular, as too are evening Dance classes and team sports. Have you ever thought about adding 2 x Fit-Trition sessions on for parents each day during half -term? One hour after drop off and one hour before pick up? 12 parents attending each class at £4.50 per class would give you a net income of £450 per camp - for just 10 hours of delivery! Furthermore, this is providing a brilliant service for your customers. These stats from Sport England prove they want it!

Marketing Webinar a Huge Success!

Thank you to everyone that joined in with the parent facing marketing webinar on Monday!

It was a great webinar filled with loads of really good content around how to engage your parent customers through Facebook!

Don’t worry if you missed it, you can watch the recording below!

Accounts Reminder

Please be aware that all Franchisee accounts for year ending 31st August 2017 are due into head office by 30th November 2017.

Please find attached the correct format for submission here, all accounts are to be emailed to [email protected]

Providing accounts allows us to not only monitor and analyse individual performance, but also provide network figures.

Thanks in advance!

Download template here

PE and School Sport Funding

The Department for Education have today released the following guidance on the doubling of the PE & School Sport funding - www.gov.uk/government/publications/pe-and-sport-premium-funding-allocations-for-2017-to-2018

Here you can view ‘PE and Sport Premium Funding’ where we have put together some summary points for franchisees, please be sure to read the full guidance so that you can support and educate your staff & schools.

Over the coming days and weeks, we will be providing further resources and guidance on how you can utilise Premier’s USPs to support schools to get maximum impact from the increase.

For the remainder of this week we suggest you sit down and create a thorough sales and communications plan to:

  1. Upsell to Existing schools - Arrange a review meeting to share the guidance and our school brochure to choose the best programmes to support the school.
  2. Re-engagement plan - Contact all previous schools who no longer work with you due to budgets or other provision. Now the funding has doubled they will have funds to buy our services which other providers won’t be able to offer.
  3. Engage brand new schools - Using the British fencing initiative to give away sessions to 1,000 new schools, it’s a great way to get into new schools by sharing our world record video and offering a taster session from British Fencings official Primary School delivery partner.

Play-Trition and Fit-Trition at your holiday camps!

Now that we have introduced the NEW Premier Camps, we thought we would explain a little bit more about what additional revenue streams you can add through Play-Trition and Fit-Trition at your camps.

By offering Fit-Trition on drop off and pick up for your parents, it’s a great opportunity to add additional revenue without any additional overhead! We have designed an example graph below...

8am 9am - 12pm 12pm - 1pm 1pm - 4pm 4pm - 4:15pm 4pm - 5:30pm 5:30pm - 6:30pm
Drop Off / Games Morning Activities (Sport & Performing Arts) Lunch / Games (Sport & Performing Arts) Afternoon Activities (Sport & Performing Arts) Standard Day Pick Up (Sport & Performing Arts) Arts & Crafts (Sport & Performing Arts) Extended Day Pick Up (Sport & Performing Arts)
Fit-Trition for Parents (Optional)           Fit-Trition for Parents (Optional)
Play-Trition for Younger Siblings (Optional)            

Using the above timetable as a guide, you can ADD the additional revenue to your bottom line...

Fit-Trition - 15 parents paying £4 per session (drop off) = £60

Fit-Trition - 15 parents paying £4 per session (pick up) = £60

Play-Trition - 10 children paying £4 per session (drop off) = £40

That’s an additional £160 per day with no additional overhead!

If you have any questions, or would like any further information, please drop Frankie an email...

Going For Gold Support Webinars

Operation support webinars are back with a difference, to maximise your time and to ensure you receive the best support tailored to your business these will be hosted in your entrepreneurial groups! This will ensure the information is relevant to the stage where YOUR business is at on the Going for Gold journey.

How Will It Work?

  • You will receive confirmation of which group your business currently sits in based on the last financial year
  • You will also receive a termly planner with the dates, theme and who will be hosting the webinars
  • Each entrepreneurial group will have a webinar once a month with a 2nd collaborative webinar at the end of the month
  • Webinars will be Mondays at 10am
  • Each webinar will strictly be 15 mins long with an opportunity for Q&A for another 15 mins if required
  • Webinars will be hosted either by guest speakers, department heads or indeed selected franchisees


  • 1st Monday in the month: WILDERNESS
  • 2nd Monday in the month: LIFESTYLE
  • 3rd Monday in the month: DESERT-PERFORMANCE
  • 4th Monday in the month: COLLABORATIVE

The G4G webinars will start in December following our already scheduled and successful marketing themed webinars.

HOWEVER, in the interim with the sport premium guidance being released this week, and following a number of exciting meetings with Sport England and a number of NGB’s recently, Jane Hannah our Partnership Manager invites you to join her on a Go To Meeting so that she can update you and explain how these can help to benefit your business locally and accelerate your G4G journey. DON’T MISS IT!

Monday 30th October

Join GoTo Meeting

Monday 6th November

Join GoTo Meeting

Monday 13th November

Join GoTo Meeting

New Balance Fitting Day

This week we hosted some excited Activity Professionals at New Balance’s UK headquarters for their first look at our new Activity Professional kit which will be arriving in January. The day provided the opportunity to try on the garments for size - the ones you are purchasing will be Navy, and have Premier branding on the left chest.

It was fantastic to hear the first impressions from our Activity Professionals - “It looks so professional, I’d be really happy to go into schools in a kit like this, feeling good, ready for a new day!”


The pre-order window closes November 5th. Don’t miss out!

Show Now

Free Training Opportunity!

Free training opportunity for Activity Professionals and Franchisees in Setting Standards and Effective Behaviour Management

We are holding a Standardisation Training webinar on the Tuesday the 7th of November with Andy Heald.

Please register for Effective Behaviour Management on Tuesday, November 7, 2017 5:00 PM - 6:00 PM GMT below:

Join GoTo Meeting

Don’t forget to complete the annual franchise survey...

You will have received notices from Smith & Henderson recently to complete Premier’s annual franchise survey. The deadlines for feedback is on Friday and to be entered into their awards as part of this process, we need 50% of our network to have responded!

The survey will take 15 minutes to complete. Your feedback is strictly confidential and will help us to:

  • Understand how satisfied its franchisees are
  • Benchmark its training and support
  • Identify areas for improvements

Please check your inbox to access the survey...

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Tel: 01953 499 040

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Registered Company: 3774725

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