Friday 31st October 2014

Premier Sport are delivering PE & sport in a staggering 15% of the schools that Ofsted highlighted in the recent report for having good/outstanding use of the sports premium. They could've chosen any from 27,000!

We’ve been delighted to hear numerous examples of how franchisees are using the ‘Inspire to Achieve’ part of the ‘Inspire Programme’ to increase business volume.

The latest ‘Inspire to Compete’ success story comes from Exeter franchisee Alex Ford, who has recently created a Handball Cluster Competition for his local schools (new and existing). Following the success of the tournament, Alex has gained new business and upsold additional services into existing schools.

The finance department processed a payment to a franchisee every 19 minutes this week - with the largest one containing 20 school receipts!

In last week’s newsletter, Dan French told us how Premier Performing Arts have benefitted his Premier Sport business. In this week’s newsletter it’s much the same, as we hear how Dan Harris is reaping the rewards of running his Performing Arts license alongside his Premier Sport franchise.

The marketing department spent 115 hours last week just on developing your schools & parents relationships!

Since the launch of The Golden Mile in 2009, the yearly subscription price for schools has remained low at £60 per class (average £2 per pupil). Over the past 18 months, The Golden Mile has enjoyed great success following a period of heavy investment. The investment included; development of the new website (customer facing and reporting functionality), and new resources for schools and licensees (online & offline).

As a result, the price will now increase to £90 per class, which still equates to only £3 per pupil. This is great news for licensees for the following reasons...

Andy Heald spends 10 hours on average per week researching current issues and trends within our industry to enhance and future proof the products & services you are and will be delivering.

Georgina McKimm & Chris Burford are great examples of franchise owners who have the vision to expand their business by purchasing a second territory.

Georgina & Chris successfully run the Torquay franchise. Their continued growth has rewarded them with membership of the prestigious 100 Club. A major benefit of the 100 Club is the discount available to invest in an additional territory.  This is exactly what they have done with the launch this month of their Plymouth franchise.

We filter out over 99% of all enquiries before partnering with a new franchisee? They have to convince every department, a bank and a BFA affiliate business planning expert they are right for the position.

Premier Education Group’s accredited training centre launched the 1st4sport Level 2 Certificate in Supporting Learning in Physical Education and School Sport (PESSL2) in December 2013.

Since then a total of 61 learners (43% franchisees/licensees, 36% Activity Professionals and 21% apprentices) have attended the course which is great, however so far, only seven learners have successfully completed the course in its entirety and gained the full certification.

Performing Arts Creative Director, Frankie offers FREE one-on-one sales support days to the value of over £300. One support day generated £4750 worth of business for a licensee.

You should already be in discussions with your accountant to finalise your annual accounts. You must submit your accounts in the correct format to [email protected] before 30th November 2014.

For those Premier Sport Franchisees that also have a Premier Performing Arts license, there is a new Premier Education Group template for you to submit. If you’re unsure of the template to use, please take a look at the examples below.

In September and October, The Golden Mile generated on average £1140 of sales for licensees, coming as a result of our weekly communications to your schools.