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Friday 31st July 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

National press campaign results in unprecedented exposure for your business...

This summer’s promotion, in conjunction with Chewits, reached an audience of over 10 million last weekend as we teamed up with the Daily Star newspaper.

Please click the article image to view the TV advert that featured on Channel 5 last Sunday morning, a channel that averages 7.8 million daily viewers. This televised advert appeared ahead of the printed adverts in Sunday and Monday’s Daily Star respectively. The Daily Star is read by 1.7 million readers and the Daily Star Sunday is read by 1.1 million.

It’s now over to you to capitalise on this exposure and retain customers for next time.

Do you need more support materials? We’ve had a number of franchisees request additional material to support this promotion. If you would like additional resources please email marketing.

Did you know?

Two new franchisees were signed off this week following Directors’ interview. These businesses will begin trading in September following their induction.

Reflecting on this year and plan for next...

Did you know?

This week, we have delivered 729 days of Inspire to Engage holiday courses. Attendances on these courses have increased by 40% compared to the same period last year.

Staff retention vs. cost of replacing staff

Did you know, replacing staff costs Britain’s businesses £4billion per year?

In relation to our businesses, we can calculate the costs associated to recruiting a new member of staff at £5,000 per year; this includes advertising, recruitment and induction costs.

If you have 10 members of staff and a churn rate of 20%, you would lose two people each year, costing you ‘at least’ £10,000. This doesn’t include the costs incurred as the new staff reaches optimum productivity levels. Let’s say, for example, that’s another £10,000 each, making £30k in total.

If you were to invest this £30,000 into your existing staff, it would work out at £3k per person extra, per year. This article suggests that the average ‘Sports Instructor’ in Britain earns £17k per year. How does your business (and competitors) compare to this?

You can afford to reward your existing staff by increasing your prices. Use the ‘cost based mark up’ tool on the BMS resource section to help you set new pricing and pay structure which should be implemented into your business plan strategy.

5 Tips to Improving Retention

Did you know?

The new PPA Drama Product Orientation and Delivery Course is now live on the shop. We have been able to offer this at an introductory rate of £125. Spaces are limited so book now to avoid disappointment.

This endorsement video needs no introduction...

Did you know?

We’ve carried out nearly 2000 quality assurance assessments on our Activity Professionals.

Do you want to attract 100 children per day to your holiday courses?

Business partners, David and Nick Shirley will be hosting a FREE training day on Friday 21st August (maximum 30 places) to demonstrate how they are averaging 100 children per day on their Inspire to Engage holiday courses.

Please save the date and we’ll provide the full details and how to book, in next week’s Weekly News Update.

This day will include...

Click here to read more

Did you know?

You can now personalise literature via the Irongate Shop. We’ve created this helpful video to assist you.

Successful franchisees invest in themselves and use time wisely...

Did you tune in to Monday’s first Business Planning GoToMeeting with Danny Melling and James Jennison? If you didn’t then don’t worry, please follow this link to view the session.

To book onto Monday’s session simply email James Jennison.

Check out what franchisee Jeff Abram said following last week’s sessions; “Great session Monday, it has made me think about the next school year and start to get myself organised now.”

Download Guide

As well as this six weeks of Business Planning, James Ashford will be hosting a Business Mastery Support Day on Wednesday 26th August. To book, click on the image below.

Following his attendance at the 100 Club day with James Ashford in April, business owner Gary Scroby commented; “Anybody who hasn’t yet invested in themselves by booking onto the James Ashford seminar, please speak to other franchisees on whom he has had a positive impact. Make the decision to invest a small amount of money and time to reap huge benefits on yourself and your business.”

Did you know?

Golden Mile Director, Karl Fox has spent a further two days this week in meetings and discussions with industry experts. These discussions included how Premier Education Group can enter new markets and open up new revenue streams by expanding our physical activity brand. Watch this space!

PPC Campaign & Landing Page – make your business more discoverable to customers...

The competition for visibility in search engine results is highly competitive. You should make your business visible by investing in our new Pay Per Click (PPC) Google campaign.

The PPC campaign provides you with the advantage of setting your budget to control costs and means you only pay when an interested person clicks on your advert. Also, you can evaluate your campaign results much quicker and more efficiently in comparison to other media, e.g. magazine advertising.

This package also includes a bespoke web landing page allowing you to capture the visitor’s information through your PPC or external communications. You’ll get to add bespoke content that will be displayed on your landing page.

Book Now Click here to read more

Did you know?

Courtney is on annual leave until Monday 17th August. Therefore, could any payment related queries be emailed to [email protected]

‘Hello Guys’ Create Great Experiences - Drop the cool card!

Make It Personal! Your new bespoke section on the Irongate Shop

Your new ‘Make It Personal!’ section is now live on the Irongate shop. This section will enable resources to be customised for overprinting by Irongate and delivered ready for instant use and distribution.

We have invested many hours in rebuilding our artwork to make it better suited for the shop, allowing full customisation of materials for greater local relevancy and to offer instant proofs and artwork files.

You can now customise the following resources...

Demo video Click here to read more

New PPA Product Manual...

Premier Performing Arts are pleased to announce the new Product Manual, incorporating the drama programme which will be released next week.

This manual will demonstrate how to use all of the exciting dance and drama products that PPA offers. In order for you to use the manual to its full potential, we will be running a series of online Q&A sessions over the next few months. These session dates and times will be sent to you separately.

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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