Friday 31st July 2015

This summer’s promotion, in conjunction with Chewits, reached an audience of over 10 million last weekend as we teamed up with the Daily Star newspaper.

Please click the article image to view the TV advert that featured on Channel 5 last Sunday morning, a channel that averages 7.8 million daily viewers. This televised advert appeared ahead of the printed adverts in Sunday and Monday’s Daily Star respectively. The Daily Star is read by 1.7 million readers and the Daily Star Sunday is read by 1.1 million.

Two new franchisees were signed off this week following Directors’ interview. These businesses will begin trading in September following their induction.

This week, we have delivered 729 days of Inspire to Engage holiday courses. Attendances on these courses have increased by 40% compared to the same period last year.

Did you know, replacing staff costs Britain’s businesses £4billion per year?

In relation to our businesses, we can calculate the costs associated to recruiting a new member of staff at £5,000 per year; this includes advertising, recruitment and induction costs.

If you have 10 members of staff and a churn rate of 20%, you would lose two people each year, costing you ‘at least’ £10,000. This doesn’t include the costs incurred as the new staff reaches optimum productivity levels. Let’s say, for example, that’s another £10,000 each, making £30k in total.

The new PPA Drama Product Orientation and Delivery Course is now live on the shop. We have been able to offer this at an introductory rate of £125. Spaces are limited so book now to avoid disappointment.

We’ve carried out nearly 2000 quality assurance assessments on our Activity Professionals.

Business partners, David and Nick Shirley will be hosting a FREE training day on Friday 21st August (maximum 30 places) to demonstrate how they are averaging 100 children per day on their Inspire to Engage holiday courses.

Please save the date and we’ll provide the full details and how to book, in next week’s Weekly News Update.

This day will include...

You can now personalise literature via the Irongate Shop. We’ve created this helpful video to assist you.

Golden Mile Director, Karl Fox has spent a further two days this week in meetings and discussions with industry experts. These discussions included how Premier Education Group can enter new markets and open up new revenue streams by expanding our physical activity brand. Watch this space!

The competition for visibility in search engine results is highly competitive. You should make your business visible by investing in our new Pay Per Click (PPC) Google campaign.

The PPC campaign provides you with the advantage of setting your budget to control costs and means you only pay when an interested person clicks on your advert. Also, you can evaluate your campaign results much quicker and more efficiently in comparison to other media, e.g. magazine advertising.

Courtney is on annual leave until Monday 17th August. Therefore, could any payment related queries be emailed to [email protected]

Your new ‘Make It Personal!’ section is now live on the Irongate shop. This section will enable resources to be customised for overprinting by Irongate and delivered ready for instant use and distribution.

We have invested many hours in rebuilding our artwork to make it better suited for the shop, allowing full customisation of materials for greater local relevancy and to offer instant proofs and artwork files.

You can now customise the following resources...

Premier Performing Arts are pleased to announce the new Product Manual, incorporating the drama programme which will be released next week.

This manual will demonstrate how to use all of the exciting dance and drama products that PPA offers. In order for you to use the manual to its full potential, we will be running a series of online Q&A sessions over the next few months. These session dates and times will be sent to you separately.

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.