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Friday 9th October 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Working smarter not harder creates wonderfully enjoyable experiences...

One of the biggest challenges your Activity Professionals (Act Pro’s) face when delivering is undoubtedly behaviour management and controlling children - we’re talking both curricular time and out of school hours. Behaviour management is the very first thing all headteachers and teaching staff are looking for when an Act Pro is deployed.

This leads in nicely to Andy’s latest log, focusing on key strategies and simple mechanisms to ensure all Act Pro’s are ‘working smarter not harder’ (CV no.8). By ensuring the class control and behaviour management is the best it can possibly be enables Act Pro’s to ‘create wonderfully enjoyable experiences’ (CV no.2), which is ultimately Andy’s secret to being the best!

Click here to read more

Our Core Values...

#1: Be happy, have fun and give joy

Our range of Premier Sport merchandise...

We’ve been working hard over the past few months to develop a wider range of branded merchandise for you.

If you’ve been hesitant about investing in merchandise, these stats from a recent survey* will surely change your mind!

  • 56% of recipients said their impression of the business improved after receiving a promotional gift.
  • 90% of recipients used the merchandised products once a week or more.
  • 10% of recipients pass the product onto a friend/ family member.
  • All of this = Raised brand awareness!

Check out the latest additions to our range...

Click here to read more

Our Core Values...

#2: Create wonderfully enjoyable experiences

Director appointed to head up new ‘Venture’...

We’re pleased to announce that Marketing Director Luke Miles has been appointed Head of Premier Ventures, a new arm of the Premier Education Group in addition to his current role.

The objectives of Premier Ventures are quite simple;

  • To create partnerships which add value to our franchisees
  • Develop commercial opportunities across all relevant sectors
  • Expand the brands and portfolio of products to overseas markets

“Luke and I have been working on developing this part of the business for the past six months. We recognise there are opportunities to further develop our offer to key stakeholders and organisations which will add value to our proposition for our franchisees and their customers,” comments David Batch.

Luke Miles comments, “We’re currently in negotiation with three significant corporate partners, a charity, two local authorities, projects in China and interest in expanding the brand in the Middle East, India, Australasia and Canada.”

“The Group has gone through a significant transition over the past few years with the development of new products, brands and leaner processes. I’m pleased to say the latter means we now provide more support options, better training for franchisees than ever before and we will continue to grow this support. It also means we’re in a position where we can really drive the business in new areas which will add even more value to the network.“

Our Core Values...

#3: Deliver “wow” with every interaction

Communications Plan – Parent newsletter achieves record levels...

Last month we shared with you the latest enhancements to the monthly parent newsletter, before distribution to our 121,145 recipients.

The new enhanced newsletter was well received with a Unique Open Rate of 27%, which is well above expected industry standards and sets us a new engagement record.

We hope to better these levels in October’s newsletter which is scheduled to go next week.

Our Core Values...

#4: Commit to continual improvement

Premier officially appoint new BMS agency

Following a six month strategic review of our systems and processes, which included detailed analysis of the BMS and its functions, we’ve appointed Netmatters to support our work developing our Business Management System. Netmatters have a team of over 30 developers and additional support staff which have expertise in developing systems for business to drive efficiency and maximise profitability.

“I’ve been working with James Gulliver (CEO) and his team of developers for a number of months and their work has already begun to impact positively on the business. Not least the work they’ve done recently, enabling the franchisees’ widgets which have received positive feedback across the board...”

Click here to read more

Our Core Values...

#5: Build a positive team and family spirit

‘Take The Brakes Off’ - UNLEASH THE BEAST...

We’ve had a fantastic response with 98% of all business owners in the process of completing James Ashford’s ‘Take The Brakes Off’ course. In total we’ve had 255 people sign up, 118 are franchisees/managers and 137 are Activity Professionals.

We’ve even had 38 people complete the course, which demonstrates the desire of take your businesses to the next level. These now qualify for the additional free gift which is a 12 month supply of Inspire to Engage session plans!  To access your free gift, email marketing.

Business Owner, Gareth Simpson wanted to share with you the impact ‘Take The Brakes Off’ is having within his business.

Click here to read more

Our Core Values...

#6: Be adventurous, creative and open-minded

Widgets, widgets, widgets...

Following two and a half weeks of introducing new widgets to support you and your business, the feedback we’ve had thus far has been really positive and we’re pleased this series of developments are helping you to take your business to the next level.

As highlighted in last week’s video, we now want you to use them up until the end of the month and we will send you a survey link to rate and feed back on which ones have been the most useful, but also if there are any new widgets that you may want introduced.

We will also be asking Danny Melling to do some short videos for you explaining HOW to effectively use each widget and maximise the information available to drive your business.

Keep an eye out for the survey at the end of the month and we look forward to your feedback.

If you have any questions please email [email protected]

Our Core Values...

#7: Nurture strong relationships through excellent communication

It’s TIME to reach new customers...

Since the start of the school year, our partners Time Associates have racked up an impressive 103 appointments on behalf of franchisees. If all these meetings lead to business, that’s a staggering £618,000 worth of business for the network (based on avg. school value).

If you’re not yet using Time Associates to support your sales, and want more info, then please get in touch. The competition will be contacting school even if you’re not...

September stats...

  • 3650 calls since term began
  • 103 appointments
  • Average of 33 calls to each school

Order Now

Our Core Values...

#8: Work smarter not harder

Introducing our extended marketing team...

Around six weeks ago, Director Luke Miles and the Marketing team sat down at their weekly meeting, with each member giving an update on their projects for franchisees and partners etc. It became apparent that while we are a team of four, we actually work with nearly 40 different organisations on a daily, weekly and monthly basis. From IP lawyers, suppliers, recruiters, government lobbyist, athletes, creative agencies and trade associations to name but few. So we thought it would be really good to introduce you to some of these companies and individuals.

We challenged all our partners to create a short video introducing themselves and the work they do to support the group and the network. Some have embraced this opportunity (mainly the creative agencies), some have been less forthcoming (mainly the lawyers), but nonetheless we will introduce you to them all through the weekly news over the coming weeks in one format or another.

First up we have OsbourneNash, a creative agency we’ve worked with for a number of years and our newly appointed BMS development agency Netmatters.

Our Core Values...

#9: Remain above the line at all times

The value of your business just increased - do you want more?

With the launch of our brand new website Make Sport Your Business, we’re set to increase the price of becoming a business owner with Premier Education Group. This is great news for you - without doing anything, this means the value of your business has increased.

Not only will the value of your business increase, we’re giving 100 Club members the chance to invest in an additional territory, enjoying a 50% discount. In addition, the price increase will be on hold for 100 Club members until Saturday 31st October to maximise the savings and value of your investment.

Now is the time to invest and start creating wealth for yourself.

All you need to do is hit the ‘contact Phil’ button below, before the end of the month to register your interest, and Phil will be in touch for an informal chat.

Contact Phil

Did You Know...
Seven 100 Club members took advantage of their discount by launching additional territories last year.

Our Core Values...

#10: Be outstanding and passionate in everything we do

Contacts become contracts!

During Danny’s GoToMeeting session last Monday around Sales (see GoToMeeting section for more info); Danny challenged those in attendance to secure two referrals from each school they work in. Out of complete coincidence, Danny later read about the power and importance of referrals in Grant Cardone’s book ‘If you are not first you are last’!

Danny’s challenge comes after lots of success securing meetings thanks to referrals. One meeting secured was thanks to asking an apprentice for a referral contact from the school he used to work at before Premier Sport. Another was from asking his new bank manager for any school contacts – it turned out that his wife was a teacher in a Bolton school!!

For more suggestions and advice shared with the group on Monday, ‘catch up’ by downloading the video from Dropbox.

Click here to read more Catch Up

Champions lead the development charge...

Following recent data analysis and under consultation with the Franchisee Champions, the cut off point for online ECC club bookings will move to the day after the start of each course.

We believe this will improve online booking conversions and significantly reduce admin and parent enquiries. We will advise you when the change has been made on the system and if you have any queries please contact [email protected]

BMS TUTORIAL - invoicing extracurricular courses

The Skills & Compliance and Finance teams have created a number of ‘how to’ demo videos helping you navigate your way around the BMS.

In the past couple of weeks, we’ve shared with you video tutorials on -

  • Give your Activity Professionals access to the BMS.
  • ‘Administrator Privileges’ video.
  • How to access your online bookings...
  • How to invoice curricular courses

This week we’d like to highlight the video tutorial ‘Invoicing extracurricular courses’

Remember, you can access all 19 video tutorials via the BMS Resources section under ‘BMS Training’.

Premier perfect for rugby-mad PE graduate...

If ever there were a business partnership which perfectly fitted both parties, this is it...

Dan Gyles graduated this summer from the University of St Mark & St John University Plymouth with a BA (Hons) Degree in Coaching and Physical Education. Whilst at Plymouth, Dan balanced his studies with developing his coaching and leadership skills.

The love of rugby runs through Dan’s veins and this is easily demonstrated by Dan undertaking a long list of roles and activities including being Club captain of the University rugby team which gained promotion in his final season. Dan even had time to coach the University women’s rugby club, to put his rugby level 2 coaching qualification to good use. His time at Plymouth was capped off by being awarded the prestigious accolade of Sport Development and coaching student of the year.

Click here to read more

Benchmark survey

We are pleased to confirm that we will launch a franchisee satisfaction survey on 12th October, which will be open to all franchisees who have been with us for at least three months.

The Franchise Satisfaction Benchmark survey is being coordinated with an independent company, Smith & Henderson. Following the survey, we will have the opportunity to receive a network-level report highlighting our strengths and areas for development.

We really hope that you take this valuable opportunity to tell us your views about what’s working well and those areas for development, so together we can make any improvement necessary to be even more successful.

You will receive your invitation by e-mail from Smith & Henderson on 12th October. If you have not received an email by the following day, please check your Junk Mail Folder.

You will have until 23rd October to complete the survey.

Thank you for your support.

National Fitness Day - Premier Sport take the honours with 3-1 victory...

To celebrate National Fitness Day on Wednesday 9th September, do you remember us telling you about the Premier team in Wigan, Leigh and Bolton organising a football match against a team of 15 teachers?

The match was played in great spirit with Premier Sport winning 3-1. This also provided a fantastic way for the team to enhance relationships and network with the opposition teachers and head teachers, some of which we are not working in.

Scheduled GoToMeetings...

Andy Heald – ‘Behaviour & Safety,’ Monday 19th October, 12pm

National Quality Development Manager, Andy Heald will be hosting his second monthly GoToTraining session on Monday 19th October, focusing on Behaviour & Safety.

Last month’s GoToTraining with Andy was fully subscribed, so please ensure you register your Act Pro’s now to guarantee a spot!

October’s Theme - Behaviour & Safety
Date – Monday 19th October 2015
Time – 12.00 - 13.00pm

Register Now

We only have limited spaces available; don’t miss this opportunity for you and your staff.

Danny Melling – ‘Sales’ GoToMeeting, every Monday, 10am

Monday’s ‘Operations Business Development’ GoToMeeting will be discussing ‘Sales’ from 10am-11am, Monday.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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