Friday 9th October 2015

We’ve been working hard over the past few months to develop a wider range of branded merchandise for you.

If you’ve been hesitant about investing in merchandise, these stats from a recent survey* will surely change your mind!

• 56% of recipients said their impression of the business improved after receiving a promotional gift.
• 90% of recipients used the merchandised products once a week or more.
• 10% of recipients pass the product onto a friend/ family member.
• All of this = Raised brand awareness!

Check out the latest additions to our range...

We’re pleased to announce that Marketing Director Luke Miles has been appointed Head of Premier Ventures, a new arm of the Premier Education Group in addition to his current role.

The objectives of Premier Ventures are quite simple;

• To create partnerships which add value to our franchisees
• Develop commercial opportunities across all relevant sectors
• Expand the brands and portfolio of products to overseas markets

Last month we shared with you the latest enhancements to the monthly parent newsletter, before distribution to our 121,145 recipients.

The new enhanced newsletter was well received with a Unique Open Rate of 27%, which is well above expected industry standards and sets us a new engagement record.

We hope to better these levels in October’s newsletter which is scheduled to go next week.

Following a six month strategic review of our systems and processes, which included detailed analysis of the BMS and its functions, we’ve appointed Netmatters to support our work developing our Business Management System. Netmatters have a team of over 30 developers and additional support staff which have expertise in developing systems for business to drive efficiency and maximise profitability.

We’ve had a fantastic response with 98% of all business owners in the process of completing James Ashford’s ‘Take The Brakes Off’ course. In total we’ve had 255 people sign up, 118 are franchisees/managers and 137 are Activity Professionals.

We’ve even had 38 people complete the course, which demonstrates the desire of take your businesses to the next level. These now qualify for the additional free gift which is a 12 month supply of Inspire to Engage session plans!  To access your free gift, email marketing.

Following two and a half weeks of introducing new widgets to support you and your business, the feedback we’ve had thus far has been really positive and we’re pleased this series of developments are helping you to take your business to the next level.

As highlighted in last week’s video, we now want you to use them up until the end of the month and we will send you a survey link to rate and feed back on which ones have been the most useful, but also if there are any new widgets that you may want introduced.

Since the start of the school year, our partners Time Associates have racked up an impressive 103 appointments on behalf of franchisees. If all these meetings lead to business, that’s a staggering £618,000 worth of business for the network (based on avg. school value).

If you’re not yet using Time Associates to support your sales, and want more info, then please get in touch. The competition will be contacting school even if you’re not...

With the launch of our brand new website Make Sport Your Business, we’re set to increase the price of becoming a business owner with Premier Education Group. This is great news for you - without doing anything, this means the value of your business has increased.

Not only will the value of your business increase, we’re giving 100 Club members the chance to invest in an additional territory, enjoying a 50% discount. In addition, the price increase will be on hold for 100 Club members until Saturday 31st October to maximise the savings and value of your investment.

During Danny’s GoToMeeting session last Monday around Sales (see GoToMeeting section for more info); Danny challenged those in attendance to secure two referrals from each school they work in. Out of complete coincidence, Danny later read about the power and importance of referrals in Grant Cardone’s book ‘If you are not first you are last’!

Danny’s challenge comes after lots of success securing meetings thanks to referrals. One meeting secured was thanks to asking an apprentice for a referral contact from the school he used to work at before Premier Sport. Another was from asking his new bank manager for any school contacts – it turned out that his wife was a teacher in a Bolton school!!

Following recent data analysis and under consultation with the Franchisee Champions, the cut off point for online ECC club bookings will move to the day after the start of each course.

We believe this will improve online booking conversions and significantly reduce admin and parent enquiries. We will advise you when the change has been made on the system and if you have any queries please contact [email protected]

In the past couple of weeks, we’ve shared with you video tutorials on -

• Give your Activity Professionals access to the BMS.
• ‘Administrator Privileges’ video.
• How to access your online bookings...
• How to invoice curricular courses

This week we’d like to highlight the video tutorial ‘Invoicing extracurricular courses’

Dan Gyles graduated this summer from the University of St Mark & St John University Plymouth with a BA (Hons) Degree in Coaching and Physical Education. Whilst at Plymouth, Dan balanced his studies with developing his coaching and leadership skills.

The love of rugby runs through Dan’s veins and this is easily demonstrated by Dan undertaking a long list of roles and activities including being Club captain of the University rugby team which gained promotion in his final season. Dan even had time to coach the University women’s rugby club, to put his rugby level 2 coaching qualification to good use. His time at Plymouth was capped off by being awarded the prestigious accolade of Sport Development and coaching student of the year.

We are pleased to confirm that we will launch a franchisee satisfaction survey on 12th October, which will be open to all franchisees who have been with us for at least three months.

The Franchise Satisfaction Benchmark survey is being coordinated with an independent company, Smith & Henderson. Following the survey, we will have the opportunity to receive a network-level report highlighting our strengths and areas for development.

To celebrate National Fitness Day on Wednesday 9th September, do you remember us telling you about the Premier team in Wigan, Leigh and Bolton organising a football match against a team of 15 teachers?

The match was played in great spirit with Premier Sport winning 3-1. This also provided a fantastic way for the team to enhance relationships and network with the opposition teachers and head teachers, some of which we are not working in.

National Quality Development Manager, Andy Heald will be hosting his second monthly GoToTraining session on Monday 19th October, focusing on Behaviour & Safety.

Last month’s GoToTraining with Andy was fully subscribed, so please ensure you register your Act Pro’s now to guarantee a spot!

October’s Theme - Behaviour & Safety
Date – Monday 19th October 2015
Time – 12.00 - 13.00pm

Monday’s ‘Operations Business Development’ GoToMeeting will be discussing ‘Sales’ from 10am-11am, Monday.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
   Dial +44 (0) 20 3713 5010
   Access Code: 250-214-829
   Audio PIN: Shown after joining the meeting
   Meeting ID: 250-214-829

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.