Friday 4th December 2015

We presented the new automated parent emails to your Regional Champions a few weeks back and have now completed the final amends, based on their feedback.

This series of targeted emails will increase your conversion rates, save you time and reduce your marketing efforts across your business. They are completely personalised to you and your customers based on the information held within the BMS and what you’ve supplied us, upon request.

Opening Hours - Premier Education Group Head Office will be closed from Tuesday 23rd December 2015 and will return to work on Monday 4th January 2016.

Final Shop Orders - If you require any kit orders to be delivered before Tuesday 5th January, you will need to place your order via the online shop before 1pm on Monday 21st December, subject to stock availability.

If you’re ordering through the IronGate shop, the deadline will be Thursday 17th December at 1pm.

Payment Run – Our final payment run will be Friday 18th December.

Final Newsletter - We know how much you love reading this newsletter (you told us in the survey) but we need a short break to rest and recharge! The final edition of 2015 will be Thursday 17th December, returning on Friday 8th January 2016.

A Premier Sport franchisee was faced with the horrible situation of one of his schools ceasing work with him last summer and attempting to employ his Activity Professional directly.

A Service Level Agreement was in place with the school and a Non Compete Agreement with the employee, however despite making both parties aware of the restrictive covenants in place, neither decided to heed our advice and proceeded with his direct employment anyway.

We’re pleased to announce that Premier Sport was last week presented with the ‘Continuous Improvement Award’ at this year’s 2015 Best Franchise Awards.

This is the fourth year Premier has entered the awards and this particular accolade is given to those Franchisors which have improved their support and service to their Franchisees year on year.

Edward Timpson, the children and families minister at the Department for Education has written to primary school Governors across the UK about the PE and sport premium.

We’re urging you to read this document so you’re prepared for any questions that many arise as a result of school Governors speaking to your headteachers.

As you will recall from London 2012, there are lots of restrictions on what we and can’t refer to with our activities.

Our lawyers have looked through the lengthy guidelines document and this indicates we cannot even refer directly to “Rio 2016”, although it does not list “Road to Rio” as a protected phrase. The word “Olympics” and use of the logo are definitely protected.

Below is an extract from the guidelines document. It also warns against ambush marketing.

When Marketing Executive, Jasmine Gale posting a picture of fruit on the central Facebook page, none of us could’ve predicted the reaction it received on social media.

The picture, with a simple caption, ‘Who else thinks they should have this available in all schools?’ soon went viral capturing the imagination on our 5056 ‘Friends’. Here’s the impact –

• An incredible 1500 ‘likes’
• 54 ‘comments’
• 100 ‘shares’
• ‘Reaching’ 40,000 people.

The Hare and the Tortoise mascots are an ideal way to deliver the WOW factor to your customers and enables you to interact with children on your Inspire to Engage activities. Mascots at an event will make your brand stand out from the crowd showing a fun and memorable aspect of your service.

I mean, who wouldn’t want a picture taken with a big fluffy Hare or give a high five to a sporty Tortoise?

Last month over 30 people from our 100 Club businesses attended a networking event and shared success stories to help push their business forward. Given the level of impact that business owners took from the event, it was recommended that the whole network would benefit from the same information.

With that in mind, we’re hosting this session again on Tues 8th December at the Lea Marston Hotel, from 9am – 3pm. Places are limited to two per franchise.

Premier Sport will contribute 35% towards each booking, meaning that the cost is just £30 per person.

Possibly £0 but top franchisee, Danny Bloomfield sends his team out with the attitude that they could be worth £50,000 each. In reality, at a lower than average school spend of £5,000 per year, this would be in the region of £500,000.

Whatever the maths and conversion levels, zero meetings equals £0 income.

Personalised 200gm Cadbury Chocolate Bars

Delight your headteachers this Christmas with a completely personalised Cadbury chocolate bar. The bespoke template allows you to add in the names of your teachers, your social media details and a unique message. Available now on the Irongate store in both Premier Sport and Premier Performing Arts themes.

Mini Christmas Tree Chocolate Tins

These Premier Sport branded Christmas Tree Chocolate Tins are a great gift for children and teachers. Each tin contains approx. 9 - 10 chocolates. Limited stock available so purchase early to avoid missing out!

Join Finance Director, Steve Girling on Monday 14th December at 10-11am where he’ll answer your questions or queries you may have around the subject of Finance and covering subjects such as bookkeeping, cash flow, profit & loss, balance sheets, budgeting, forecasting, VAT and financial analysis.

Monday’s ‘Operations Business Development’ GoToMeeting will be from 10am-11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
   Dial +44 (0) 20 3713 5010
   Access Code: 250-214-829
   Audio PIN: Shown after joining the meeting
   Meeting ID: 250-214-829

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.