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Friday 4th December 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

New Automated Parent Emails - Live!

We presented the new automated parent emails to your Regional Champions a few weeks back and have now completed the final amends, based on their feedback.

This series of targeted emails will increase your conversion rates, save you time and reduce your marketing efforts across your business. They are completely personalised to you and your customers based on the information held within the BMS and what you’ve supplied us, upon request.

Within the guidance below, we’ve highlighted the sections in red that you need to be aware of. There are two sections you need to pay close attention to as these sections feed directly from the information you input on the BMS. These fields will need to be populated for every course, if you wish for information to be seen by your customers.

Your distribution list feeds directly from the BMS and it’s updated in real time, meaning you don’t have to do a thing!

Download Guide

This series of seven emails are set to go live in within the next seven days.

Our Core Values...

#1: Be happy, have fun and give joy

Christmas Shutdown at Head Office

Opening Hours - Premier Education Group Head Office will be closed from Tuesday 23rd December 2015 and will return to work on Monday 4th January 2016.

Final Shop Orders - If you require any kit orders to be delivered before Tuesday 5th January, you will need to place your order via the online shop before 1pm on Monday 21st December, subject to stock availability.

If you’re ordering through the IronGate shop, the deadline will be Thursday 17th December at 1pm.

Payment Run – Our final payment run will be Friday 18th December.

Final Newsletter - We know how much you love reading this newsletter (you told us in the survey) but we need a short break to rest and recharge! The final edition of 2015 will be Thursday 17th December, returning on Friday 8th January 2016.

Our Core Values...

#2: Create wonderfully enjoyable experiences

School Agrees to Settle Out of Court

A Premier Sport franchisee was faced with the horrible situation of one of his schools ceasing work with him last summer and attempting to employ his Activity Professional directly.

A Service Level Agreement was in place with the school and a Non Compete Agreement with the employee, however despite making both parties aware of the restrictive covenants in place, neither decided to heed our advice and proceeded with his direct employment anyway.

With the support of our Skills & Compliance department and our legal advisors, we made a case against the school, to which they decided to settle out of court for a sizeable fee. Our franchisee was then able to re-invest in the recruitment process and a period of time to secure new business to make up the shortfall.

For this very reason it is imperative you have Service Level Agreements in place with ALL your schools and Non Compete Agreements or Deeds of Confidentiality in place for your staff to adequately protect you and your business.

Our Core Values...

#3: Deliver “wow” with every interaction

Awarded for Improving Franchisees Support Fourth Year Running...

We’re pleased to announce that Premier Sport was last week presented with the ‘Continuous Improvement Award’ at this year’s 2015 Best Franchise Awards.

This is the fourth year Premier has entered the awards and this particular accolade is given to those Franchisors which have improved their support and service to their Franchisees year on year.

The awards are based on the results of the Smith & Henderson Benchmark survey, an independent and industry recognised survey. The survey looks at a number of key areas within the franchise model, including Training & Support, Marketing, The System, Culture & Relationships, Stewardship, Value & Rewards and General Satisfaction.

Click here to read more

Our Core Values...

#4: Commit to continual improvement

Are you Keeping Above the Line this Festive Period?

Our Core Values...

#5: Build a positive team and family spirit

PE and Sport Premium - Edward Timpson Highlights the Governors’ Role

Edward Timpson, the children and families minister at the Department for Education has written to primary school Governors across the UK about the PE and sport premium.

We’re urging you to read this document so you’re prepared for any questions that many arise as a result of school Governors speaking to your headteachers.


Our Core Values...

#6: Be adventurous, creative and open-minded

Rio 2016 Brand Protection Guidelines - Be In The Know...

As you will recall from London 2012, there are lots of restrictions on what we and can’t refer to with our activities.

Our lawyers have looked through the lengthy guidelines document and this indicates we cannot even refer directly to “Rio 2016”, although it does not list “Road to Rio” as a protected phrase. The word “Olympics” and use of the logo are definitely protected.

Below is an extract from the guidelines document. It also warns against ambush marketing.

“In addition to the protected logos and symbols, there are a number of expressions and designations registered in the name of the IOC, IPC and Rio 2016, such as: ‘Olympic Games’, ‘Paralympic Games’, ‘Rio 2016 Olympic and Paralympic Games’, ‘Rio 2016 Games’, ‘Rio 2016’, ‘Rio Olympiad’, ‘Rio 2016 Olympiad’,‘XXXI Olympic Games', among others, as well as their variations and translations.”

Guidelines Click here to read more

Our Core Values...

#7: Nurture strong relationships through excellent communication

Facebook Post Goes Viral

When Marketing Executive, Jasmine Gale posting a picture of fruit on the central Facebook page, none of us could’ve predicted the reaction it received on social media.

The picture, with a simple caption, ‘Who else thinks they should have this available in all schools?’ soon went viral capturing the imagination on our 5056 ‘Friends’. Here’s the impact –

  • An incredible 1500 ‘likes’
  • 54 ‘comments’
  • 100 ‘shares’
  • ‘Reaching’ 40,000 people.

Jasmine didn’t predict this type of impact but she did say, ‘parents love a picture of fruit’ before posting, so she deserves all the credit!

CV 3 - Well done Jas, you certainly delivered ‘wow’ with this interaction...

Our Core Values...

#8: Work smarter not harder

New Hare & Tortoise Mascots – Order Now

The Hare and the Tortoise mascots are an ideal way to deliver the WOW factor to your customers and enables you to interact with children on your Inspire to Engage activities. Mascots at an event will make your brand stand out from the crowd showing a fun and memorable aspect of your service.

I mean, who wouldn’t want a picture taken with a big fluffy Hare or give a high five to a sporty Tortoise?

Hire Hare & Tortoise

Our Core Values...

#9: Remain above the line at all times

Last Chance to Book - Business Booster Day, Tues 8th Dec

Last month over 30 people from our 100 Club businesses attended a networking event and shared success stories to help push their business forward. Given the level of impact that business owners took from the event, it was recommended that the whole network would benefit from the same information.

With that in mind, we’re hosting this session again on Tues 8th December at the Lea Marston Hotel, from 9am – 3pm. Places are limited to two per franchise.

Premier Sport will contribute 35% towards each booking, meaning that the cost is just £30 per person.

Book Now Agenda

Our Core Values...

#10: Be outstanding and passionate in everything we do

What Are 100 Meetings Worth?

Possibly £0 but top franchisee, Danny Bloomfield sends his team out with the attitude that they could be worth £50,000 each. In reality, at a lower than average school spend of £5,000 per year, this would be in the region of £500,000.

Whatever the maths and conversion levels, zero meetings equals £0 income.

New Product Launch - ‘Tis the Season for Giving

Wondering what to gift your customers this Christmas? You can’t go wrong with chocolate! We’ve introduced two new products on the Irongate store perfect for gifting and promoting your business this Christmas.

Personalised 200gm Cadbury Chocolate Bars

Delight your headteachers this Christmas with a completely personalised Cadbury chocolate bar. The bespoke template allows you to add in the names of your teachers, your social media details and a unique message. Available now on the Irongate store in both Premier Sport and Premier Performing Arts themes.

Mini Christmas Tree Chocolate Tins

These Premier Sport branded Christmas Tree Chocolate Tins are a great gift for children and teachers. Each tin contains approx. 9 - 10 chocolates. Limited stock available so purchase early to avoid missing out!

Shop Now

Scheduled GoToMeetings...

Steve Girling - Finance, Mon 14th Dec, 10am

Join Finance Director, Steve Girling on Monday 14th December at 10-11am where he’ll answer your questions or queries you may have around the subject of Finance and covering subjects such as bookkeeping, cash flow, profit & loss, balance sheets, budgeting, forecasting, VAT and financial analysis.

Register Now

Danny Melling - ‘Operational Discussion,’ Monday 10am

Monday’s ‘Operations Business Development’ GoToMeeting will be from 10am-11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Andy Heald - ‘Delivery’ Q&A sessions - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Wed 9 Dec | Tue 5 Jan | Wed 27 Jan | Tue 16 Feb | Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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