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Friday 8th January 2016


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Setting High Expectations - New Year, New Challenges

We’ve now had a full term and should have a good understanding of the schools we work in and the standards all the children are performing at. It’s essential that we have a clear understanding on how we now reenergise all the schools and children and start setting high expectations and measuring impact of the work we’re doing.

The purpose of this webinar is to discuss and look at strategies around how you can ensure we’re challenging all children to set the highest expectations possible.

Our Core Values...

#1: Be happy, have fun and give joy

December’s Parent Newsletter Generates £2500+

The monthly Parent newsletter continues to drive your parent members to book onto Inspire to Engage and Extracurricular activities. Following December’s newsletter, we’re pleased to announce it generated over £2500 on your behalf.

Here’s a snapshot of the Google Analytics data from last month –

  • 1764 clicked through to the Family Portal
  • 678 unique users logged into the Family Portal
  • 597 searched for an activity
  • 108 bookings confirmed
  • £2553.12 generated (based on average spend in December).

You may notice 597 people searched for an activity but only 108 booked. This may be a result of your activities not being loaded to the BMS.

It’s crucial your activities are loaded well in advance of the next term / holiday break, giving parents plenty of time to book.

January’s newsletter has now been sent and will arrive in your customer’s inbox across the week. Please make sure all your activities are on the BMS and don’t miss the opportunity to make a sale!

January's Newsletter

Our Core Values...

#2: Create wonderfully enjoyable experiences

One Landing Page Available this Month – Don’t Miss Out!

We’re currently in the process of building a number of personalised Landing Pages (see example) for franchisees involving a number of complex tasks, including Google Analytics data capture.

Given the extent of the work involved, we have capacity to build only one more Landing Page this month – Don’t miss out and place your order before somebody else does.

To help support your decision to invest in a personalised Landing Page for your business, we’ve created a helpful guide below, demonstrating the value and return on your investment.

Invest Download Guide

FAQ. Do I need to run a Pay Per Click (PPC) campaign to run a successful Landing Page?

No, the main advantage of having a Landing Page is the flexibility. Your pages can be used to sell your products and services because the content is specifically designed to get your visitors to take an action. The Landing Pages also allow you to continue marketing your activities to your customers via email, phone calls, or social media, influence them to buy from you and not from competitors.

Our Core Values...

#3: Deliver “wow” with every interaction

Business Boost Success – Premier Performing Arts Breaks £1million Barrier

Since the Business Boost reviews earlier this school year, the Premier Performing Arts network achieved a 69% increase in turnover (£), which is great news! With this upturn in income, we’ve now generated in excess of £1,000,000 since inception.

Due to the impact of the Business Boost sessions, Creative Director, Frankie Worthington will be booking this term’s review in the coming weeks.

More great news, 78% of Performing Arts businesses are on or above their business plan target. The other 22% haven’t submitted a plan!

Our Core Values...

#4: Commit to continual improvement

New Year, New Job? How to Motivate Your Staff Away From This Mindset

January is a notorious time for people looking for change. After the highs of Christmas come the lows of the new year. Dark nights, no money and expanding waste lines seem to be the normal grumbles, with people looking for new ways to pick themselves up. It’s important you‘re aware of this and prepared to take action.

Is there anything you can do to improve your staff morale? Can you inspire your staff so their work is something they don’t want to change?

Take a look at these two articles from ‘Investors in People’ and ‘Institute of Leadership and Management’ from this period last year, highlighting some key stats and areas you should be aware of to help keep your staff. Look at the top five reasons people look for a new job. How can you combat this within your business? Consider our Core Values and how you can address each of these five areas.

The reasons for UK workers changing jobs in 2015...

Click here to read more

Our Core Values...

#5: Build a positive team and family spirit

Work Smarter Not Harder

By investing a little time, effort and money (working smarter) to inspire and motivate existing staff, you’ll save yourself a lot of the hassle and headaches that come with replacing staff, which we know costs thousands and can impact upon your relationships with customers.

What simple, quirky things can you do, that links to our Core Values?

Here’s a couple of ideas that may help you.

Operations Director, and franchisee, Danny Melling shared this link with his team leaders and purchased each of them the book / audiobook.

This has motivated and inspired Danny’s team leaders but more importantly, he knows they will use these strategies to motivate others in the team. This is a fine example of ‘working smarter, not harder’, simply achieved by buying five books for his team leaders - communicating once to five people has resulted in motivating over 30 people.

Our Core Values...

#6: Be adventurous, creative and open-minded

CATCH UP - ‘Delivery - Queries and Solutions’

Did you tune into Andy’s GoToMeeting Tuesday discussing your Delivery queries? If you didn’t, don’t worry!

Please click the ‘Catch Up’ button below and download the file from Dropbox.

Catch Up

Our Core Values...

#7: Nurture strong relationships through excellent communication

Recruiting? Save over 60% on PE Recruitment Ads!

Premier Sport has teamed up with PE Recruitment to offer their silver package for a discount price of £150+ VAT (normally priced at £249).  With this package, your advert will run for 4 weeks and will be re-posted fortnightly. Your advert will also be reposted on partner websites such as Reed, Indeed and Leisure Jobs.

More about PE Recruitment - established since 2005, PE Recruitment are a niche service that specialises specifically in Physical Education, Sports Coaching & the Health & Fitness industry. Their niche focus provides organisations the best choice of experienced multi sports coaching professionals, personal trainers & PE Teachers, Level 2 qualified and above. With over 30,000 sector specific candidates signed up on their job board actively looking for work across the UK, PE Recruitment offer the best solution to finding the correct candidate for your vacant position.

Book Now

Our Core Values...

#8: Work smarter not harder

Sporting Future - A New Strategy for an Active Nation

Department for Culture, Media & Sport and Tracey Crouch MP (Secretary of State for Sport, Tourism and Heritage) released; A New Strategy for an Active Nation, in late December.

This cross-government strategy will tackle head on the flatlining levels of sport participation and high levels of inactivity in this country. Through this strategy, government is redefining what success in sport means, with a new focus on five key outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development. In future, funding decisions will be made on the basis of the outcomes that sport and physical activity can deliver.

Click here to read more

Our Core Values...

#9: Remain above the line at all times

£15bn Franchise Sector Sets Number of Record Highs

New research has shown the UK’s franchise sector is operating at record levels with all-time highs reported in turnover, employment and numbers of franchisee-owned businesses.

Franchising contributed £15.1bn to the economy last year and employs 621,000 people, according to the independently researched British Franchise Association / NatWest Franchise Survey 2015. Both figures are up more than 10 per cent since 2013.

The number of franchisee-owned businesses topped 44,000 in 2015, over one-third of which are run from home. The performance of those businesses also set new benchmarks, with 97 per cent reporting profitability and over half turning over in excess of £250,000.

Click here to read more

Our Core Values...

#10: Be outstanding and passionate in everything we do

Scheduled GoToMeetings...

Danny Melling - ‘Motivating Staff & Business Growth’, Monday 10am

On Monday’s GoToMeeting at 10am, we’ll be looking at ways to motivate staff whilst supporting the growth of your business through increased sales.

Please bring along any other ideas to share which have worked with motivating your team. This doesn’t have to be expensive, as all the articles above suggest, it’s the little things that make such a big difference.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Andy Heald - ‘Delivery’ Q&A sessions - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Wed 27 Jan | Tue 16 Feb | Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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