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Premier has landed...

While we are parked up on the tarmac in the United Kingdom on our round the world mission, we would love you to discover the reason behind our rebrand.

It’s time to explain the W’s; Who, What, Where and Why! Over the course of this week, in a series of 4 emails, we will run through all you need to know about the new Premier!

Today we start with:


As you may have noticed, we’ve made a few changes. Whether you’ve known us as Premier Education Group, Premier Sport or PEG, rest assured that we’re still the same, friendly company, committed to helping your children lead healthier lifestyles through physical activity.

Leading from the front, Chief Executive Officer David Batch, defined our new brand vision ‘To Educate and Activate the World’ announcing “........” at our recent launch event at the Emirates Stadium.

Take a look at the new look Premier, our impact and our new vision in our brand video...

Explore the opportunities, take a look at our new website...

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