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Premier has landed...

As you may well have seen, this week we are running you through all you need to know about the new Premier! We’ve covered the ‘Who, what and where’, today it’s time for the most important of all ‘Why’...


Our identity is so important to us, so we’ve designed our new logo to represent that. At Premier, we’re all about togetherness, teamwork and inclusion, and our circle of friends shows just that. By coming together to form a star, we are able to highlight the sense of achievement and excellence we strive to promote in our children.

We’ve modernised the Premier brand, ensuring it reflects both the service we deliver, and the vibrancy and excitement of a Premier course, club or class.

That’s it, our official rebrand is complete. Our new mission has been launched and the only snippet of information left to let you know is...

We’re excited to announce that captaining us on our mission is Olympic Gold Medallist Duncan Goodhew MBE!

A legend in the UK sport world and beyond for his achievements in swimming and promoting physical activity, Duncan has served for many years as a Premier Sport Ambassador and Premier Education Group Director. Now, he’ll officially join us as a Chairman.

It’s a fact - Premier children are fitter!

We’re certain we can increase the opportunities available to your pupils, but don’t just take our word for it...

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