After months of research and hard work, we’re delighted to introduce you to the new Premier family.
So... what’s new?!
A new family of Premier logos - The new modern logos bring our brand up to date. Not only that, they are consistent, coherent and will allow us to grow and scale our brand while retaining its identity.
A new mission: to Educate and Activate the World - Premier are no longer just the UK’s number 1 sports and physical activity provider. We are expanding our international footprint too, with ventures in China, India and multiple states across the USA.
Premier Performing Arts has become Premier Arts - Not only a snappier, more succinct name, it also gives more freedom to add to the product offering.
Introducing Premier Wellbeing - The newest addition to the Premier family. This new product offering will bring together our current, and future, health and wellbeing programmes. This currently includes Fun, Fit and Play Trition as well as the Golden Mile, with work already underway to expand on this portfolio.
In addition to the new logos, we have new font family, colours, guidelines and icons. Our traditional stylised man might have gone from the logo, but he now has a whole family of icons that can be used on literature.
Over the next week, new literature will be appearing on the shop, including new extracurricular promotional leaflets, exciting themed camp invitations and plenty more.
We are currently busy working on finalising the new website. Keep your eyes peeled for news on this coming soon.
So, there you have it - our new brand in a nutshell!
Stay tuned for more exciting updates to come.
The public launch of our new brand will be on 6th September 2017. You are NOT permitted to use any of this new branding, including logos, icons, product names etc. on social media, emails, websites, or similar, until we provide the suitable guidelines and templates. This includes the sharing of images of your ‘launch packs’. Today is an INTERNAL launch and as such, is not be communicated in any way to those outside of Premier.