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Friday 19th July 2013

weekly news update


...to this week's franchisee newsletter, following on from the Recruitment edition last week. This week features the latest instalment from Marketing Director, Luke Miles.

If you have any questions regarding the content of this newsletter please contact:

Luke Miles - Marketing Director
E: [email protected] | T: 01953 499047


New Social Media Guidance

Social Media, digital engagement and interaction, is and has been for a number of years the fastest growing medium used by organisations to communicate their products and services. There are significant benefits to using these mediums if the activity is executed well. There are also pitfalls and there are many examples of where companies have got it wrong. Premier Sport is continuing to develop its own social media strategy to ensure that the objectives of the company are met and we are getting the best ROI on any output we present to customers.

To help support the national objectives, we have developed a series of guidance notes for you to use and adhere to when using social media and referencing the Premier Sport brand.

If you have any questions regarding these please contact [email protected]

UK Active Industry Update

UK Active have circulated their recent round of industry briefings, this month’s paper focus on the Sport England’s Active People Survey 7 and Taking Part Survey published by the Department of Culture, Media and Sport.

For more information on UKactive please visit www.ukactive.com


This month we have continued our support for COMPASS by delivering their corporate message to all UK schools. We will be continuing to develop their marketing strategy for the coming school year over the next few months, ensuring that stakeholders are fully aware of COMPASS and its partners.

For more information on COMPASS please visit www.compassassociation.org.uk

Literature Sale

We have placed a number of literature items on sale this week; there is limited stock available on a number of items so please place your orders soon to avoid disappointment.

To view the sale items please click here.

Schools Portals

Progress continues on the schools portals in readiness for the new school year, we are currently refining the wire frames and adapting the BMS to deliver the information to the schools dashboard area. We will be providing guidance on implementation and processes for maximising this functionality for schools in due course.

Champions Newsletter

This week you will have received the new Franchise Champions newsletter which outlines good practice from the network and also answers any questions that have arisen from the meetings.

We hope that you find this a useful tool, and if you have any questions regarding its content, please email [email protected]

If you didn’t see the newsletter you can view it again here.

PR Still Underused

There has always been a growing frustration that within franchised territories we are not utilising PR enough to generate interest in your businesses. The work that you do and the service that you provide might not seem newsworthy to you but you’d be surprised! Many local publications will cover events that you deliver and as a free way of generating awareness, it really is a powerful marketing tool.

If you would like advice on how to maximise the potential of PR in your area please email [email protected]

Premier Education Group

As highlighted at the training event in April, Premier Sport and its associated businesses will sit within the Premier Education Group, a parent brand which serves to deliver opportunities to stakeholders through its associated businesses. Companies currently within the group include Premier Sport, Premier Performing Arts and the Golden Mile.

We will be providing you with guidance about the group and how you position it with schools and parents in the new school year.

Change 4 Life

As we continue our support of Change4Life and the department of Health we will be sending out a number of resources for you to use and give out to your customers over the Summer. Our support is part of the C4L 'Get Going This Summer' campaign which is publicised through various channels. We will also be supporting their back to school project from September and we will provide you with details of that in shortly.

To find out more about Change4Life and its associated campaigns please visit www.nhs.uk/change4life

Paul Collingwood to Represent Chewits Sports Courses

As the Ashes series gets underway former England international Cricketer Paul Collingwood will be making an appearance at a Chewits Sports Course this Summer in the North East. We also have two more ambassador appearances planned to coincide with sporting events throughout the rest of the year. We’ll keep you posted on the coverage these appearances generate.

Premier Sport Training Academy | Shropham | NR17 1EJ | 01953 499040 | [email protected]

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