Premier are excited to share with you that our research study on childhood obesity went out to the national press this morning. So far, we will be featuring on the following media stations next week...
- Sky News Radio (34million syndicated listeners)
- 30+ Commercial and BBC regional stations
- Sky News Sunrise - with Eamonn Holmes (Monday morning)
- Chris Evans Breakfast Show - with Sav (recorded Tuesday, broadcast Wednesday)
This is HUGE news, not only for the Premier brands, but for YOU as a franchisee. The brand exposure will benefit you on a LOCAL basis, which we know is highly important from the feedback we have received from franchisees.
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Make sure to keep an eye on the news, both local and national. We will also be sharing updates on our PEG social media accounts - this will be great content to share on your own social media channels!
So that you are aware of the study and research, please click here to download the localised research figures – we will be using this information to generate locally focused news on your behalf.
Below are the key stats from the nationwide opinion poll of 1000* parents across the UK:
- Only 10% of children are doing physical activity every day at school
- Over half of parents think that children should be properly fitness tested in schools
- 60% of parents are worried about obesity levels in children
- 85% of parents think their children would benefit from more education around fitness in school with 50% suggesting their children should be properly tested in school
- A quarter of parents admit they’re in the dark when it comes to knowing what physical activity their children’s school offer
- Three quarters of our children don’t even do 1 hour a day of exercise
- A third of parents struggle to keep their children active
You can download the full press release here.
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