Having problems viewing this email? Click Here

Thursday 17th December 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Merry Christmas from CEO David Batch

Our Core Values...

#1: Be happy, have fun and give joy

Your Unique Landing Pages – Official Guide

We’ve received a number of orders for personalised Landing Pages over the past week with franchisee Doug McArthur being the first. You can view his pages here. He also opted for full Google Analytics reporting giving him full insight into the buying behaviour of his customers.

To help support your decision to invest in a personalised Landing Page for your business, we’ve created a helpful guide demonstrating the value and return on your investment.

Invest Download Guide

FAQ. Do I need to run a PPC campaign to run a successful Landing Page?

No, the main advantage of having a Landing Page is the flexibility. Your pages can be used to sell your products and services because the content is specifically designed to get your visitors to take an action. The Landing Pages also allow you to continue marketing your activities to your customers via email, phone calls, or social media, influence them to buy from you and not from competitors.

Our Core Values...

#2: Create wonderfully enjoyable experiences

#NTE16 – Seizing Opportunity

For this year’s National Training Event we’re delighted to return to Dunston Hall in Norfolk on Wednesday 10th and Thursday 11th February 2016.

The theme for this year is Seizing Opportunity, with this in mind; we’ve been working hard to develop a two day programme that brings a blend of shared internal good practise and external expertise. We’ll also review developments over the last 12 months, the current landscape for franchisees/licensees and a look at the year ahead.

You will receive your official invitation in early January to book onto the event. It’s mandatory for business owners to attend at a cost of £250 per person. However, as we are committed to the success of your business we are giving you two places for FREE if you complete your reservation by 5pm on Monday 1st February 2015.

After that date, all further bookings on this event will be charged at £250 per person. Remember, this is a mandatory event so book early to save unnecessary cost.

Our Core Values...

#3: Deliver “wow” with every interaction

‘Marketing Support’ Big Movers in 2015 Smith & Henderson Survey

In the newsletter of the 4th, we told you the pleasing news we was one of only four franchisors to be awarded the prestigious ‘Continuous Improvement Award’ at this year’s Best Franchise Awards. An award we’ve now collected for the fourth year running.

The awards are based on the results of the Smith & Henderson Benchmark survey that you completed recently.

We’d like to highlight some specific areas within the survey which are particularly pleasing -

  • ‘Marketing Support’ was the biggest mover with an increase of 21% from last year’s survey and 3% above industry average.
  • ‘Communication’ was another pleasing area showing an increase of 16% from last year’s survey but still remains an area of focus, sitting just under industry average.

More Results

Our Core Values...

#4: Commit to continual improvement

Christmas Shutdown at Head Office

Opening Hours - Premier Education Group Head Office will be closed from Wednesday 23rd December 2015 and will return to work on Monday 4th January 2016.

Final Shop Orders - If you require any kit orders to be delivered before Tuesday 5th January, you will need to place your order via the online shop before 1pm on Monday 21st December, subject to stock availability.

If you’re ordering through the IronGate shop, the deadline has now passed.

Payment Run – Our final payment run will be tomorrow.

Final Newsletter - This is the final edition of 2015, returning on Friday 8th January 2016.

Our Core Values...

#5: Build a positive team and family spirit

Reward Attendance on Your Activities

Given that we can now measure pupil’s attendance in both PE and extracurricular activities via the School Portal, you can now purchase exclusive ‘100% attendance’ certificates to reward those dedicated pupils. These can be awarded during reward assemblies, thus raising the profile of what you do whilst also inspiring other children to achieve this recognition.

Why not? Give out a special reward for any children who attend 100% all year.

The aim of this is to support impact and ‘improve children’s attitude towards PE’. You should be celebrating fantastic effort and measure the progress using the Schools Portal.

Buy Now

Our Core Values...

#6: Be adventurous, creative and open-minded

Definition of Physical Activity, Physical Education and School Sport*

Physical activity, physical education and school sport are similar in that they all include physical movement, but there are important differences between them.


Our Core Values...

#7: Nurture strong relationships through excellent communication

If There is No Struggle, There is No Progress

2015 has been the most successful year yet for Golden Mile licensees; it’s not always been easy but certain licensees have been relentless in their approach and smashed down barriers to pave the way for others to follow.

Implementing the correct structure and mastering resourcefulness has been the turning point for most licensees.

Karl Fox, Golden Mile Director comments; ‘I’m immensely proud of the licensees’ application this year.’

Our Core Values...

#8: Work smarter not harder

A huge ‘well done’ to Courtney

Finance Assistant, Courtney Sinclair has successfully completed the first stage of her AAT qualification. AAT is a well recognised accountancy qualification and we wish Courtney well as she begins the next stage in the New Year.

Core Value no.4 - Commit to continual improvement.

Our Core Values...

#9: Remain above the line at all times

Premier Tutor

At Premier Education Group we deliver a variety of training courses and qualifications across the UK as both a training centre for 1st4sport and Active IQ.

We are constantly evolving and growing, creating the need for more experienced staff to join our expanding team. Through our networks we deliver qualifications to a variety of learners from those just starting their careers on apprenticeships or those more experienced looking to up-skill.

If you are interested in joining our tutor team, please click on the button below for more info.

Be a Premier Tutor

Our Core Values...

#10: Be outstanding and passionate in everything we do

CATCH UP – Andy’s Safe and Risk-Free Delivery GoToMeeting

Did you tune into Andy’s GoToMeeting this week about ‘Safe and Risk-Free Delivery?’ If you didn’t, don’t worry!

Please click the ‘Catch Up’ button below and download the file from Dropbox.

Catch Up

Relentless PR Campaign Ends In Huge Exposure #BeRelentless

North Norfolk’s Premier Performing Arts held their 3rd annual festive dance show last week to a packed out audience at Norwich’s OPEN venue. Marketing Manager for the North Norfolk territory, Rosie Dudley was tasked at generating press exposure for the event and by word did she deliver!

She was relentless in her pursuit and after many calls to the newspaper agency and sending the press release to various journalists, Rosie was rewarded with front page exposure and a double page spread in Norfolk’s most popular daily newspaper (see images below).

Well done Rosie.

Activity Professional Code of Conduct

Our Activity Professional Code of Conduct has been updated and adapted for our ever changing industry. The Code of Conduct along with our Company Core Values covers a clear set of responsibilities that should be achieved when representing Premier.

This code is included in the new Activity Professional Manual and forms part of our minimum operating standards, they can also be found on the BMS resource section.

Scheduled GoToMeetings...

Andy Heald - ‘Delivery’ Q&A sessions - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Tue 5 Jan | Wed 27 Jan | Tue 16 Feb | Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

Follow us Find us on FacebookFollow us on Twitter

Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

All data property of Premier Education Group
Registered Company: 3774725

facebook twitter youtube