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Friday 13th November 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Your very own landing page. The online face of your business...

Having your own website landing page offers you the advantage of a personalised micro-site for your territory, meaning, with just one click of a button, you can drive your customers straight to your page to view your information, timetables, meet your staff and book your courses.

A benefit of purchasing the ‘Advance’ and ‘Pro’ package, is you’ll able to add your landing page web link on all your artwork meaning you can drive your customers straight to the page.

We recommend that your landing page includes the following:

  • Headline.
  • Images/videos.
  • Course details: Timetables, When, Place, Price etc.
  • Facebook and Twitter pages. You can also include your social media links on your landing page to drive more customers to your pages to increase social media engagement and followers.
  • Downloadable material.
  • CTA (call to action). Your landing page will include a ‘Book Now’ button and a course search bar especially for your upcoming course.
Your landing page FAQs

Our Core Values...

#1: Be happy, have fun and give joy

Yvonne Gandy - principles and questions around Ofsted’s Inspection Framework

Step 1 - Watch Yvonne’s video

(It’s all an illusion, Yvonne’s office is a lot tidier in real life! A video backdrop is on its way to her!)

Step 2 – Download these common Inspection Framework questions

Inspection Framework Questions

These questions are posed by Yvonne during her video. She will discuss these during her GoToMeeting (step 3), so make sure you’ve looked at these ahead of Thursday.

Step 3 – Join Yvonne’s GoToMeeting next Thursday

As a follow up to Yvonne’s video, she’ll be hosting a GoToMeeting next Thursday 19th November, 6pm - 7pm. There is no need to preregister, simply follow this link just before the session kicks off.

Our Core Values...

#2: Create wonderfully enjoyable experiences

Schools Portal dashboard going live - Are you ready?

You and your staff members have now had two weeks to familiarise yourselves with the Schools Portal dashboard via the staging site, ensuring all data is correct before going live.

We aim to go live with a ‘soft launch’ next Thursday 19th November. This means that it will go live but we won’t communicate this to schools until the official launch, a week later on 27th November.

We’re very excited about the launch and had minimal problems reported by franchisees over the past couple of weeks which is great news. Please ensure you are ready to go and start to really embed this USP into everything you do with schools.

We’ve included some FAQs and answers from franchisees that may help you. We will also release some tutorial videos too.


Our Core Values...

#3: Deliver “wow” with every interaction

Business Booster B2B event – Lea Marston Hotel, Tues 8th Dec

As mentioned in the recent newsletters, we’ll be offering some differentiated support and Business2Business networking days for franchisees. These started with the recent 100 Club event which was a real success. The next event will be a ‘Business Booster’ event for any franchisees that are building towards 100 Clubs status.

Due to the success of the last event and the feedback from franchisees, we’ve decided to repeat the format and include the same speakers, who’ll help you achieve your goals of reaching the 100 Club. You will have seen the number of ‘outstanding ideas’ that we’ve shared from the last event, all of which are helping franchisees to implement growth and expansion strategies.

Booking details...

Agenda Click here to read more

Our Core Values...

#4: Commit to continual improvement

Order your Christmas-themed leaflets by midnight Sunday...

The festive period is just around the corner and our Xmas range of literature and merchandise has landed!

You can now personalise your holiday leaflets, banners & posters via the Irongate Store.

How to order your Bespoke Christmas Literature & Banners:

  1. Head over to the Irongate store
  2. Click into the ‘Make it personal- customise your print’ sub-menu.
  3. Find the item you would like to bespoke.
  4. Enter your club details and place your order.

Order your Christmas-themed leaflets by midnight Sunday and join in on the print run to save over £100!

Click here to read more

Our Core Values...

#5: Build a positive team and family spirit

Core Value #2: Create wonderfully enjoyable experiences

Our Halloween themed Inspire to Engage holiday courses have seen a huge increase in numbers compared to the same period last year.

Across the network we have:

  • Delivered 41% more sessions than the same period last year
  • Increased the number of children attending by 24%
  • Increased Attendance by 27%
  • Increased the number of sessions per franchise by 22%
  • Average price per hour on holiday courses is £2.52, a 21% increase on year ending Aug 2014

Why might this be?

Our Core Values...

#6: Be adventurous, creative and open-minded

Halloween half-term a hit with parents

In last week’s Parent newsletter, we asked them to complete a very quick survey based on their experience following half term Halloween activities.

Some highlights from the survey -

  1. Even though the average price across the network has increased, 97% said it was excellent/good value for money
  2. 97% said your reliability was excellent/good
  3. 95% of children extremely enjoyed/enjoyed the activity

We’ve also noticed an interesting shift in buying behaviour with 77% booking online for the activity.

An ever pleasing result was 94% said booking with us was very easy/easy, suggesting our online booking process is good.

View results

Our Core Values...

#7: Nurture strong relationships through excellent communication

Road to Rio starts now for Grimsby Schools

Olympic gold medalist Duncan Goodhew MBE surprised the pupils at the John Whitgift Academy in Grimsby to raise the flag on their Road to Rio activities along with new franchisee, Simon Gibbons.

On the day, over 40 children took part from five primary schools across Grimsby trying Olympic disciplines such as, Fencing, Athletics, and Archery, with a little Dodgeball thrown in for good measure too. All the activities delivered by specialists from Premier Sport, the UK’s leading provider of physical education and sports coaching services to schools, whose mission is to inspire young people through PE, sport and physical activity.

Grimsby Telegraph's coverage Click here to read more

Our Core Values...

#8: Work smarter not harder

Premier Performing Arts’ intro/outro animation

Just like we’ve done for Premier Education Group and Premier Sport, we’ve now commissioned a Premier Performing Arts animated intro/outtro allowing you to top and tail your videos.

The easiest way for you to access these is for us to send them to you via WhatsApp. Simply drop us a WhatsApp to 07921 264352 and we’ll send them across.

Have you got an official YouTube channel? If you have, we’ll add the intro/outro directly to your editing suite upon request.

If you haven’t, place your order now via the shop.

Our Core Values...

#9: Remain above the line at all times

Ross’ term one Review Meeting...

Our Core Values...

#10: Be outstanding and passionate in everything we do

The art of ‘giving’ and not ‘asking’

“When did you last get an unexpected ‘gift’ from a supplier or client and how did you feel?” asks Glenn Hoy of TIME Assosiates.

Going on to add, “it may not have been a personal gift but could have been some information about your market sector, a business book or even an article about your favourite sport or pastime.”

Glenn asks this question because he believes that whatever the ‘gift’, you are very likely to have positive feelings about the person who sent it. Glenn’s view is, “staying in touch outside the sales cycle is one of the best ways of developing trust in a relationship. In short you are ‘giving not asking’ – try it, it works.”

A Gift from Glenn

A bit like the tie and cardigan combo from your auntie at Christmas - it’s the thought that counts!!!

Scheduled GoToMeetings...

Andy Heald – ‘The Use of Assessments,’ Tues 17th Nov

National Quality Development Manager, Andy Heald will be hosting his third monthly GoToTraining session on Tuesday 17th November, focusing on The Use of Assessments.

Last month’s GoToTraining with Andy was fully subscribed, so please ensure you register your Act Pro’s now to guarantee a spot!

November’s Theme - The Use of Assessments
Date – Tuesday 17th November 2015
Time – 8.00 - 9.00am

Register Now

We only have limited spaces available; don’t miss this opportunity for you and your staff.

Danny Melling – ‘Sales Strategy,’ Monday 10am

Monday’s ‘Operations Business Development’ GoToMeeting will be discussing ‘Sales’ from 10am-11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Andy Heald - ‘Delivery’ Q&A sessions - dates below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Tue 24 Nov | Wed 9 Dec | Tue 5 Jan | Wed 27 Jan | Tue 16 Feb | Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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