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Friday 11th December 2015


...to your weekly news update, featuring articles from across Premier Education Group.

For more information on any of the articles featured below or for any general enquires, please email [email protected]

Premier Tutor

At Premier Education Group we deliver a variety of training courses and qualifications across the UK as both a training centre for 1st4sport and Active IQ.

We are constantly evolving and growing, creating the need for more experienced staff to join our expanding team. Through our networks we deliver qualifications to a variety of learners from those just starting their careers on apprenticeships or those more experienced looking to up-skill.

If you are interested in joining our tutor team, please click on the button below for more info.

Be a Premier Tutor

Our Core Values...

#1: Be happy, have fun and give joy

Christmas Shutdown at Head Office

Opening Hours - Premier Education Group Head Office will be closed from Tuesday 23rd December 2015 and will return to work on Monday 4th January 2016.

Final Shop Orders - If you require any kit orders to be delivered before Tuesday 5th January, you will need to place your order via the online shop before 1pm on Monday 21st December, subject to stock availability.

If you’re ordering through the IronGate shop, the deadline will be Thursday 17th December at 1pm.

Payment Run – Our final payment run will be Friday 18th December.

Final Newsletter - We know how much you love reading this newsletter (you told us in the survey) but we need a short break to rest and recharge! The final edition of 2015 will be Thursday 17th December, returning on Friday 8th January 2016.

Our Core Values...

#2: Create wonderfully enjoyable experiences

December’s Parent & School Newsletter

We’re pleased to share with you the latest addition of the monthly parent and school newsletter.

A noticeable development from last month’s Parent News is the inclusion of your official Facebook page within the introduction. We hope this will drive customers to your Facebook page, growing your ‘social reach’.

To ensure your headteachers received the Schools News, we’d encourage you to copy the email link (https://marketing.premier-education.com/peg-schools-dec15.html) and forward this to them with a covering email.

Parent News School News

Our Core Values...

#3: Deliver “wow” with every interaction

How Is The Premium Being Used to Enhance Provision?

Are your schools ‘funding existing provision’ with the Sport Premium funding or are they ‘adding additional’ events? We’ve taken this reference from the latest Ofsted guidance for schools;

“How is the premium being used to enhance, rather than maintain, existing provision?”

Our network statistics shows the current split between funded extracurricular events compared to parent funded events is 64% / 36% in favour of funded events. Compare that to the same period in 2012 (before the introduction of Sport Premium) when it was 69% / 31%. This is only a difference of 5% but will make a big difference to your cashflow.

Click here to read more

Our Core Values...

#4: Commit to continual improvement

Relentless Sales Campaign

On Tuesday 8th December 29 franchisees came together at The Lea Marston hotel for a ‘Business Booster’ event.

Guest franchisee speakers shared their success stories and top tips on how to sell and grow business. On the day, we heard from Danny Bloomfield, a franchisee that’s set to turnover £1million. He summed up the key to his success in one just word, “be relentless” in your sales process!

Elliot Anderson also shared his key tips that helped him secure 47 new school meetings this term alone.

Click here to read more

Our Core Values...

#5: Build a positive team and family spirit

Arsenal Ladies Star Inspires Children in Braintree to Get Active

On Wednesday 2nd December, Arsenal Ladies and England under 20s footballer Carla Humphrey visited Golden Mile Licensee, Tony Life’s school, Beckers Green to kick start their North Pole Golden Mile journey. The school was awarded the ambassador visit following their video entry into June’s National School Sport Week Golden Mile competition.

Click here to read more

Our Core Values...

#6: Be adventurous, creative and open-minded

Activity Professional Manual

The new and improved Activity Professional Manual is here!

The manual has been updated with all the latest developments including lesson planning, new policies and the Schools Portal. Its new layout is easy for Activity Professionals to refer to and essential for all new starters.

All Activity Professionals will be receiving their own hardcopy manual in the post, so it’s important to make sure that postal addresses are correct and that your workforce is up to date on the BMS. Manuals will then be sent to all new Activity Professionals when an ID badge is ordered through the online store.

Our Core Values...

#7: Nurture strong relationships through excellent communication

Recruiting? Save over 60% on PE Recruitment Ads!

Premier Sport has teamed up with PE Recruitment to offer their silver package for a discount price of £150+ VAT (normally priced at £249).  With this package, your advert will run for 4 weeks and will be re-posted fortnightly. Your advert will also be reposted on partner websites such as Reed, Indeed and Leisure Jobs.

More about PE Recruitment - established since 2005, PE Recruitment are a niche service that specialises specifically in Physical Education, Sports Coaching & the Health & Fitness industry. Their niche focus provides organisations the best choice of experienced multi sports coaching professionals, personal trainers & PE Teachers, Level 2 qualified and above. With over 30,000 sector specific candidates signed up on their job board actively looking for work across the UK, PE Recruitment offer the best solution to finding the correct candidate for your vacant position.

Book Now

Our Core Values...

#8: Work smarter not harder

PE Practitioner For Over 30 Years Rates Activity Professional As One Of The Best

We receive a letter this week from Gordon Core, a Tutor/Assessor who is responsible for guiding Teaching Assistants through the Level 3 Supporting Teaching and Learning Diploma course. A vital component of the course is to observe good classroom practice through lesson observations. Activity Professional, John Gorner from the Wigan and Leigh territory was the lesson observed by Gordon and his student. Following the observation, Gordon felt the need to contact us and tell us about John’s delivery.

We’ve taken this extract directly from the letter; “I observed my student in a PE lesson led by John Gorner. As a PE practitioner / leader for over 30 years, the session I observed was one of the best I have ever seen. The lesson was fast paced, full of enthusiasm, content filled and, great fun.”

John’s line manger, Danny Melling commented; John is an outstanding advocate for Premier Sport and is a great example to others”.

Our Core Values...

#9: Remain above the line at all times

Golden Mile Licensees Sign On The Dotted Line...

Believe it or not, The Golden Mile license model has now completed its 3rd year and we’re thrilled to say licensees are engaging and working with Local Authorities, MP’s, schools & School Sports Partnerships more than ever before. The penetration rates are also soaring using our successful ‘Community Investment Strategy’.

Licensees are also now getting paid to market their business via Baseline Measurements opposed to being an additional cost like previously.  With this in mind, it comes as no surprise that 85% of our very first licensees are now voluntarily opting to renew their Golden Mile agreements even before their Premier Sport renewals, where Golden Mile becomes a mandatory part of the package.

Finally, we’d like to welcome Ian Wilkes to The Golden Mile family, Ian has also decided to become a licensee and start the Olympic year with a bang and take Gold!!!

Our Core Values...

#10: Be outstanding and passionate in everything we do

New Automated Parent Emails - Live!

This series of targeted emails will increase your conversion rates, save you time and reduce your marketing efforts across your business. They are completely personalised to you and your customers based on the information held within the BMS and what you’ve supplied us, upon request.

Within the guidance below, we’ve highlighted the sections in red that you need to be aware of. There are two sections you need to pay close attention to as these sections feed directly from the information you input on the BMS. These fields will need to be populated for every course, if you wish for information to be seen by your customers.

Your distribution list feeds directly from the BMS and it’s updated in real time, meaning you don’t have to do a thing!

Download Guide

This series of emails will go live next week.

Managing Your Growth

Over the past few weeks, Glenn Hoy from TIME Associates has been working with six new franchisees as well as some very experienced and successful business owners. The common question and dilemma, whether old or new, is how to ‘manage growth with new school acquisitions’.

Glenn commented; “The temptation to stop sales activities to manage workloads has to be a fine balance set against the potential risk of starting up again a few weeks or months later only to find that schools are not as keen to meet and or work with you and your ability to deliver.”

Click here to read more

Scheduled GoToMeetings...

Steve Girling - Finance, Mon 14th Dec, 10am

Join Finance Director, Steve Girling on Monday 14th December at 10-11am where he’ll answer your questions or queries you may have around the subject of Finance and covering subjects such as bookkeeping, cash flow, profit & loss, balance sheets, budgeting, forecasting, VAT and financial analysis.

Register Now

Danny Melling - ‘Strategy,’ Monday 10am

Monday’s ‘Strategy’ GoToMeeting will be from 10am-11am.

If you want to add any points to the meeting agenda, please email these over to Operations Director, Danny Melling before Monday’s session.

Login details –

  1. To join the meeting, go to - https://global.gotomeeting.com/join/250214829
  2. Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
    Dial +44 (0) 20 3713 5010
    Access Code: 250-214-829
    Audio PIN: Shown after joining the meeting
    Meeting ID: 250-214-829

Andy Heald - ‘Delivery’ Q&A sessions - Dates Below...

A regular ‘Delivery’ Q&A GoToMeeting with our National Quality Development Manager, Andy Heald.

Andy Heald will take any questions / queries / guidance he receives via email to form the agenda points in these sessions. The chances are, other franchisees/Activity Professionals with benefit from your question being answered.

Hit the button below and you’ll be given the option to secure your place on the following session/s -

Tue 5 Jan | Wed 27 Jan | Tue 16 Feb | Wed 16 Mar | Tue 5 Apr | Wed 11 May | Tues 7 Jun | Wed 6 Jul

Register Now

Missed a previous newsletter? Check out our archive...

We thought you would find it useful to create a Weekly News Update archive housing previous newsletters from this academic year.

‘Read more’ to catch up on any news you may have missed.

Click here to read more

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725

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