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Welcome to March’s #morethansport newsletter.

Last Friday I attended the British & International Franchise Exhibition at Olympia London. My reason for attending was twofold. The first was with my British Franchise Association (bfa) hat on to support the team on the bfa stand. The second was to cheer on the Premier marketing team as they were nominated in the Franchise Marketing Awards for the Best PR campaign. The great news is that we won! Many congratulations to the team as this is national recognition for the excellent work they do.

It was a double celebration last week as it was confirmed that Premier Sport has been shortlisted in the prestigious bfa HSBC Franchisor of the year awards 2016 under the category Franchise Recruitment Award. This is further recognition of how we are leading the way in attracting the most talented people to the network and supporting them to do something that they love.

I hope you have a relaxing Easter and have some time to be active and enjoy the spring weather.


Phil Gaffer
Business Development Director
Premier Education Group

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Premier Sport Wins National Award

The Premier Sport marketing team scooped Best PR Campaign at this year’s Franchise Marketing Awards at London Olympia, which recognises the industry’s most innovative and effective marketing campaigns.

In the coveted ‘Best PR Campaign’ category, Premier Sport was up against three other leading franchisors and eventually secured top spot for capturing the imagination of the desired audience by offering 10,000 free places on their sports activities last summer. Premier Sport was also shortlisted in the ‘Best Franchise Marketing Support’ for their excellent training, management and support provided to new franchisees to aid their marketing activity.

Ben Thompson, Head of Communications at Premier Education Group (pictured) commented...

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Premier Shortlisted for bfa Franchisor of the Year Awards

Premier Sport will compete against a diverse range of businesses for the biggest accolades in UK franchising after the British Franchise Association (bfa) revealed the shortlist for the bfa HSBC Franchisor of the Year Awards 2016.

Shortlisted for the Franchise Recruitment Award, Premier Sport have been recognised for their an open and transparent recruitment process with a focus on company core values, through embracing latest technology applicants are in control resulting in awarding the franchise to the most talented and passionate people.

Premier Sport’s Recruitment Development Director, Phil Gaffer commented...

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Premier Sport Celebrates Success at National Event...

Former bfa Chairman and successful franchisor Melvin Lusty, joined Olympic Gold Medallist and Businessman Duncan Goodhew MBE in the stunning surroundings of Dunston Hall Golf & Country Club, to celebrate the successes of over 175 Premier Sport franchised territories.

Premier’s National Training Event brings together franchisees from all four corners of the country to celebrate the success in 2015. The main talking point across the two days was the success of Premier’s new Core Values and the impact they are having across the network. Business Mentor, James Ashford explains more...

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Franchise Industry Research by the British Franchise Association (bfa)

The information below provides an overview from the last published report (January 2016) developed by the British Franchise Association (bfa).

Management Summary

Overall, the picture is of an industry sector in rude health which continues to prosper:

  • The contribution of franchising to the UK economy is now reckoned to be £15.1 billion, an increase of 46% over the past 10 years and up 10% since the last survey in 2013.
  • The total number of people employed in franchising in the UK is 621,000, of which 321,000 are in full-time employment.
  • This equates to an increase of 70% over the past 10 years.

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WATCH Premier’s 2016 Business Award Winners...

Premier’s Apprenticeship Scheme Hits 60 & Counting...

Premier Education Group (PEG) launched a new partnership with apprenticeship provider Creative Sport & Leisure(CSL) in 2015. We’re delighted with the response from our network with over 60 apprentices now in learning across the country and this number continues to grow monthly.

David Krayling, CEO from CSL, discusses Premier’s Apprenticeship scheme in this ‘read more’ section below.

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Catch up on previous #morethansport newsletters...

Don’t worry if you’ve missed any newsletters, here are the links to the previous ones we’ve sent you –

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Premier Education Group | Shropham | NR17 1EJ
Tel: 01953 499 040

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Registered Company: 3774725


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