Premier Launch Event...
Last week on Friday 3rd November at Emirates Stadium, London, Premier officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests. Our new mission: to Educate and Activate the World.
Premier CEO David Batch kicked off the event with a presentation introducing the company’s new brand and direction. In addition to gaining a new logo and a more modern feel, we’ve shortened our name down to just Premier - it’s easily recognisable, and encompasses all of the products in the Premier family. These changes will help usher Premier into the future, as the organisation continues to expand across the UK and internationally into the United States, India and China.
Another exciting announcement on the agenda was the addition of Olympic Gold Medallist Duncan Goodhew MBE to the Premier team. A legend in the UK sport world and beyond for his achievements in Swimming and promoting physical activity, Duncan has served for many years as a Premier Sport Ambassador and a Premier Education Group Director. Now, he will officially join us as Chairman.
The event was capped with an auction for Premier Foundation, our partnered charity who provide physical activity opportunities for disadvantaged young people. On the auction block were Club Wembley FA Cup Final Tickets, a signed tennis ball by Andy Murray and other coveted sport memorabilia, overall raising an incredible £1,612 that will help support the vital work the Foundation do and the children that need it.
Prior to the auction, we proudly showcased Premier Foundation’s new video that highlights the vital work they do and the ways in which they actively change the lives of young people across the country. Each year, the contributions made by the Premier Foundation have a huge and positive impact on the people they work with, from those who suffer with mental health to young people living in disadvantaged areas, or those simply wanting to change the pre-determined path on which they may have been set.
In the audience helping us celebrate these new strides were Premier staff, franchisees and external stakeholders, including Sport England, ukactive and others. Everyone was invited to take part in an Emirates Stadium tour, where they got to see up close where Arsenal take the field.
We’re on our way to Educating and Activating the World.
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