Adam Kempton’s holiday course has the ‘WOW’ factor – does yours?
Premier Sport’s Operations Director and franchisee, Danny Melling visited one of his holiday courses today and was left feeling massively underwhelmed but, on the other hand, franchisee Adam Kempton’s holiday course has the ‘WOW’ factor.
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Danny comments: “There were 30-odd kids on my course, which was great, but the look and feel was terrible. A few A4 posters from the Inspire to Engage range randomly put up on walls, there were a line of cones / markers leading to the doorway but they had all been kicked around and the rubbish hadn’t been swept up. The registration desk was bland with no tuck-shop or merchandise displayed and there were a few ‘boot room’ branded posters on the wall. It certainly wasn’t ‘WOW’”.
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In contrast, Franchisee Adam Kempton has gone above and beyond for his customers. He’s hired a vintage coffee van for £50 per day to give free drinks to parent’s as well as ensuring they all receive his summer course leaflets. If Adam gets four bookings as a result, it covers the cost of the van for the day.
This certainly has the ‘WOW’ factor!
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Are you going ‘over and beyond’ for your customers? If so, it would be great to share photos/videos demonstrating your ‘WOW’ factors.
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